Get More Sales Leads With These 8 Killer Ideas

Pitch: 8 Campaign Ideas to Drive Sales Leads

With millions of companies worldwide available at our fingertips, standing out from the crowd and boosting sales leads can quickly become stressful and at times, overwhelming. When you want to maximize your appeal and online reach, get creative with your next campaign idea. Creative campaigns attract new users and provide incentives to make a purchase from loyal followers. While there is no one-stop solution for driving additional sales leads (as companies vary by industry), there are a few ideas to brainstorm with and keep in mind before launching your next digital campaign.  Read more...

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The Benefits of Newsjacking for SEO

Breaking News News Jacking

Are you getting fewer and fewer leads from content marketing? While your tried-and-true content may be valuable to loyal followers, you have to be willing to try new things to reach larger audiences. Changing up your strategy is essential to spark interest among people who aren’t currently viewing your content. Newsjacking allows you to piggyback on trending topics and improve SEO, driving more inbound leads to your site.

What Is Newsjacking?

Just about everyone knows a chatterbox who always has the scoop on what’s happening in the neighborhood or at work. More than likely, this person isn’t satisfied with only sharing the facts. The bigger the story, the more attractive it is to an audience. So, the storyteller can’t resist putting a personal spin on every tale to stand out and gain attention. Read more...

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6 Free Tools To Win Your Blog More Social Traffic

6 Free Tools Social Media

Everyone talks about how crucial it is to use blogging and social media to draw attention to your brand. But you can churn out posts every day, and they will immediately get lost among hordes of content if you don’t have a way to make your site stand out.

With the right resources, it’s easier to develop highly shareable content and grow a large audience on social media. Start using these free blogging tools to step up your game and gain more visibility for your site.

1. Social Sharing Buttons

Online content has no value, unless people look at it. The point of pro blogging is to provide information that’s useful to a wide audience, so your content gets a “thumbs up” from search engines. Read more...

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Local Search Optimization Tips For 2018

Local Search Optimization Tips For 2018

2018 is proving to be yet another year of rapid change for digital marketing strategies. The explosion in the use of smartphones and other mobile devices over the last five years is one of the primary driving forces of this change, drastically altering the way consumers find, research, and purchase goods and services. More than ever before, it’s vital to have an effective local search engine optimization (SEO) strategy in place. It could even mean the survival of your business.

2018 Local Search Statistics

Some eye-opening numbers showing the importance of local search SEO for SMBs, from surveys of PC users as well as mobile users, gathered from various online consumer research firms: Read more...

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3 Things Your Competitors Can Teach You About Google Reviews

3 Things Your Competitors Can Teach You About Google Reviews

How long have you kept your customer review strategy on the back burner? While you’re scrambling to make more sales and manage tedious back-end tasks, your competitors are using the customer engagement they already have to boost business.

Google reviews appear at the top of search pages, which means a single review can reach hundreds or thousands of people in your area. Imagine how much you can increase conversions by simply letting your customers endorse your business. If you’re ignoring this cheap, invaluable source of promotion, you’re working a lot harder than you need to. Read more...

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Should You Use NPS or Google Reviews? The Answer Is Both!

Should You Use NPS or Google Reviews? The Answer Is BothEvery business wants to know how their customers really feel about their products and the quality of their customer service. Although there are many ways to measure the performance of a business, customer satisfaction is where the rubber meets the road. No matter how effectively the rest of your company operates, if your customers aren’t happy, you’re in trouble.

One popular way of measuring a company’s customer relationships is Net Promoter Score (NPS). Over two thirds of companies listed in the Fortune 100 use the NPS metric to assess customer loyalty and satisfaction, as well as many SMBs. But it has its limitations. Used as part of a comprehensive customer feedback program, it’s proven itself to be a useful and valuable tool. The problem is that businesses count on NPS to do more than can realistically do, to the detriment of other important metrics, especially Google reviews. This is a mistake, and we’ll take a look at why. Read more...

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6 Email Tips To Make You Love Email Marketing (Again)

Maximize Your Reach With These Email Marketing Tips and Tricks

Running successful email campaigns requires more than the ability to provide discounts, deals, and even freebies to your readers and potential customers. Even if you are proud of your company or the services you offer, grabbing the attention of your subscribers is a necessity in today’s internet-centric society. Knowing how to maximize your reach with any email campaign you have in mind is a way to increase the number of opens you receive while also boosting your ROI and ability to generate sales and revenue.  Read more...

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How Do I Boost My Facebook Reviews?

How Do I Boost My Facebook Reviews?

We work with thousands of business every day, and one of the most common questions we get asked is, “How Do I Boost My Facebook Reviews?”. Before you begin enjoying the benefits of Facebook reviews, you must first convince customers to write them. Here are some tips to boost your Facebook reviews and increase consumer confidence in your company.

1. Set up your Facebook page to allow reviews from customers

If you don’t add the reviews section to your Facebook page, your customers won’t be able to leave any feedback. Check your page to make sure reviews have been enabled. If you find that reviews are not enabled on your page, simply go to your page’s settings, click “Edit Page” and select “Add a Tab.” Click the “Add Tab” button next to “Reviews.” Read more...

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How Do I Boost My Google Reviews?

How Do I Boost My Google Reviews?

Google reviews are quickly becoming the way customers choose which company to do business with. In fact, as many as 91 percent of customers who are looking for a local business read their reviews online to compare them. Because of this, we are often asked, “How do I boost my Google reviews?” If your business doesn’t have any reviews yet, your company may be overlooked by customers who consider it to be a gamble compared to other local businesses who have positive reviews posted. So, how do you get more positive reviews in order to remain competitive? Here are a few ways to boost your reviews to make your company more prominent as well as more successful.  Read more...

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Claiming And Maintaining Your Online Business Listings

The Benefits Of Claiming And Maintaining Your Online Business ListingsIf you’re the owner of a small to medium business these days you almost certainly have multiple online business listings. But a lot of SMB’s fail to realize that there could be dozens of listings for their business out there on the Web that they didn’t even create. What’s worse, you have no control over these listings, and they can say anything they want about your business, unless you take the time to claim them as your own.

You might think it’s a time-consuming hassle to track down all your business listings and then go through the process of claiming them. But the fact is that claiming a listing is usually a free and simple procedure, there are many benefits to doing so, and potentially some very serious consequences if you don’t. Here’s a quick look at some great reasons you should be claiming your online business listings. Read more...

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