Whether you’re renaming a website or deleting it altogether, it might seem harmless to let the old domain name expire. Yet, web domains are a gateway to other online services, making them the perfect target for stealthy cyber attacks. Expired domains allow clever cyber criminals to gain access to emails, passwords, and financial data without hacking your site. If you don’t want sensitive information to end up in the wrong hands, think twice before releasing a domain back into the open marketplace.
If there’s anything that’s constant when it comes to SEO & Local Search, it’s that they are constantly changing. What with Google constantly tweaking and tinkering with their algorithms, and with new insights and strategies constantly being proffered by the industries gurus, not to mention just learning the ins and outs of search best practices in the first place, it’s a never-ending learning process to stay ahead of the game and your competition.
When it comes to local search. It’s a market that’s in a state of flux, changing and evolving, and maintaining the most effective local marketing strategy requires you to stay on top of it. Fortunately, there are plenty of online resources to help you do just that. Most of these focus on local search subjects, and some are more general in nature, and though there are many more, these are good sites to start with.
Sometimes, your first email campaign may fall short of any expectations you had regarding sales and driving web traffic. When you want another opportunity to appeal to subscribers, loyal customers, and even newly-registered users on your website, learn how email remarketing campaigns can help. Email remarketing campaigns are useful to drive sales, boost web traffic, and increase the overall revenue you generate.
What is Remarketing?
Remarketing or retargeting campaigns provide you with the opportunity to reach your subscribers and followers with data you have already collected from your users. They are extremely valuable when you want to test new marketing methods to determine the most effective methods of connecting with prospective shoppers. Some of the most common remarketing campaigns involve:
Choosing a .COM for your domain seems like a no-brainer for most site owners. Out of the 330 million registered top-level domains on the web, roughly 136 million have a .COM extension, according to Statista. While this common TLD was once a sign of credibility, the internet is swelling with new sites competing for attention and memorable names. Using a less conventional domain extension may offer advantages when your preferred .COM is unavailable or too costly.
Why Dotcoms Are the Norm
Is a .COM domain truly necessary for your online business? Until recent years, this common TLD was the go-to choice for the majority of site owners who wanted to established a good reputation. In the early days of the internet, the dotcom designation was created to distinguish for-profit, or commercial, businesses. The .ORG and .GOV domains were reserved for nonprofit and government sites, while .NET was intended for network and telecommunication service providers.
SMS text marketing has been around for about two decades now, but for a long time it wasn’t widely embraced. However, over the last several years it’s entered the mainstream and a significant number of companies are using SMS as an important tactic in their overall marketing strategy.
But too many companies are making mistakes that are pretty fundamental, and it’s really rather surprising. Successful SMS marketing shares many of the same principles that a successful email campaign does, and more companies have been using email marketing for longer than they’ve been using SMS, so you would think that experience would carry over. For example, in countries around the world including the U.S., record-breaking fines are being levied against companies for violating anti-spam laws using both email and SMS. This is a totally avoidable situation.
It’s the age of the online review. Customer reviews and testimonials have certainly come into their own in the last several years, and they are now one of the most important elements of an effective and comprehensive marketing strategy. Read on to learn more about why they are essential to your business, and how AddMe Review Streaming can empower you to start using them to their maximum effect.
Customer Reviews Build Trust
Consumers are wary of sales and marketing content generated by a business. However, they still expect the business itself to give them a sales pitch and paint their products and services in the best light.