Every business wants to know how their customers really feel about their products and the quality of their customer service. Although there are many ways to measure the performance of a business, customer satisfaction is where you really want to focus your efforts. Net Promoter Score (NPS) is a great way to measure this. No matter how effectively the rest of your company operates, if your customers aren’t happy, you’re in big trouble. Read more...

Google reviews are quickly becoming the way customers choose which company to do business with. In fact, as many as 91% of customers who are looking for a local business read their reviews online to compare them. Because of this, we are often asked, “How do I boost my Google reviews?” If your business doesn’t have any reviews yet, your company may be overlooked by customers who consider it to be a gamble compared to other local businesses who have positive reviews posted. So, how do you get more positive reviews in order to remain competitive? Here are a few ways to boost your reviews to make your company more prominent as well as more successful.  Read more...

If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think. Read more...