Real estate customers are becoming more reliant on word-of-mouth referrals, feedback, and online reviews as part of their decision-making process related to choosing a real estate businesses or realtor.
- Almost 85% of customers rely on online reviews to make informed choices.
- 62% will make contact with a real estate agent due to the agents positive online reviews.
- 71% are very likely to do an internet search for a real estate if referred to them via word of mouth
More about the survey results here:
Businesses that do not account for reviews on the internet are missing out on a significant vector for growth.