Every business wants to know how their customers really feel about their products and the quality of their customer service. Although there are many ways to measure the performance of a business, customer satisfaction is where you really want to focus your efforts and NPS is a great way to measure this. No matter how effectively the rest of your company operates, if your customers aren’t happy, you’re in trouble.
One popular way of measuring a company’s customer relationship is Net Promoter Score (NPS). Over two thirds of companies listed in the Fortune 100 use the NPS metric to assess customer loyalty and satisfaction. Also many SMBs use it as well, but it has its limitations. Used as part of a comprehensive customer feedback program, it’s proven itself to be a useful and valuable tool. The problem is that businesses count on NPS to do more than it can realistically do, to the detriment of other important metrics, especially Google reviews. This is a mistake, and we’ll take a look at why.