Real estate customers are becoming more reliant on word-of-mouth referrals, feedback, and online reviews as part of their decision-making process related to choosing a real estate businesses or realtor.

Customers read online reviews about real estate businesses and agents on popular websites such as Zillow, Trulia, RateMyAgent, Google, and Facebook. Recent studies suggest:

• Almost 85% of customers rely on online reviews to make informed choices.
• 62% will make contact with a real estate agent due to the agents positive online reviews.
• 71% are very likely to do an internet search for a real estate if referred to them via word of mouth

More about the survey results here:

Businesses that do not account for reviews on the internet are missing out on a significant vector for growth. Read more...

Reading bad customer reviews online can turn the most saintly business owner into a rage monster. Getting negative feedback in a public forum is tough, especially when you had no idea a client was unhappy. But instead of firing back with a petty response, think about how you can use these conflicts to improve your business. Just remember, the whole world can see your reaction. Respond to bad reviews in a timely, respectful manner, and you can turn poor experiences into opportunities to build customer loyalty. Read more...

Did you know that 91% of consumers trust online reviews just like personal recommendations? 52% of them acknowledged that positive reviews increase the chances of buying from local businesses. If you think online review monitoring is only for giant firms, think again.  

Recently, we have witnessed a rise in the utilisation of social media platforms and user-generated review sites. Employers’ reviews are not let off the hook with Glassdoor taking center stage in their reports. Review monitoring is crucial in managing your online image, building a strong customer base and increasing sales. Read more...