It’s the age of the online review. Customer reviews and testimonials have certainly come into their own in the last several years, and they are now one of the most important elements of an effective and comprehensive marketing strategy. Read on to learn more about why they are essential to your business, and how AddMe Reviews can empower you to start using them to their maximum effect.
As a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers. Maybe you already have a pretty comprehensive strategy in place. But surveys have shown that the one essential tactic that many businesses are still failing to make use of is online customer reviews, and that’s a mistake.
Reviews can be one of your most effective marketing tools, increasing lead generation and product sales. If you’re not using them as part of your marketing strategy, then you’re certainly not getting all the reviews you could be. That’s a shame, because most other businesses are using them successfully and your competition is probably among them. Positive customer reviews can also give a big boost to your website’s local SEO efforts. Let’s explore just what enabling your sites to allow online reviews can do for you.
Every business wants to know how their customers really feel about their products and the quality of their customer service. Although there are many ways to measure the performance of a business, customer satisfaction is where you really want to focus your efforts and NPS is a great way to measure this. No matter how effectively the rest of your company operates, if your customers aren’t happy, you’re in trouble.
One popular way of measuring a company’s customer relationship is Net Promoter Score (NPS). Over two thirds of companies listed in the Fortune 100 use the NPS metric to assess customer loyalty and satisfaction. Also many SMBs use it as well, but it has its limitations. Used as part of a comprehensive customer feedback program, it’s proven itself to be a useful and valuable tool. The problem is that businesses count on NPS to do more than it can realistically do, to the detriment of other important metrics, especially Google reviews. This is a mistake, and we’ll take a look at why.
We work with many businesses every year, and one of the most common questions we get asked is: “How Do I Boost My Facebook Reviews?”. Before you begin enjoying the benefits of Facebook reviews, you must first convince customers to write them. Here are some tips to boost your Facebook reviews and increase consumer confidence in your company.
Google reviews are quickly becoming the way customers choose which company to do business with. In fact, as many as 91% of customers who are looking for a local business read their reviews online to compare them. Because of this, we are often asked, “How do I boost my Google reviews?” If your business doesn’t have any reviews yet, your company may be overlooked by customers who consider it to be a gamble compared to other local businesses who have positive reviews posted. So, how do you get more positive reviews in order to remain competitive? Here are a few ways to boost your reviews to make your company more prominent as well as more successful.
If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think.
Real estate customers are becoming more reliant on word-of-mouth referrals, feedback, and online reviews as part of their decision-making process related to choosing a real estate businesses or realtor.
Today, Yelp is one of the leading review networks for both local and online businesses. Yelp allows individuals from all over the world to share their personal experiences with businesses, whether good or bad. While Yelp can help to drastically increase a company’s online visibility, the platform also has the ability to turn potential customers away from giving your business a chance, even if you have received a false or defamatory review. Knowing the proper steps to take to remove bad online reviews is essential when building a brand and its reputation regardless of the market or industry you are in.
Launching a Facebook business page can be an incredible way of opening doors to reach the over 2 billion users on the social media platform. A Facebook business page provides a unique and responsive platform through which your customers can interact with the company, leave reviews about your service and also share your posts all over other social media platforms.
Although this sounds like an easy and ideal way that you can get your business up and running, there is more to it other than just creating the page. So, have you been wondering what is the number. 1 thing that you must do for your Facebook page to attract more clients?
Reading bad customer reviews online can turn the most saintly business owner into a rage monster. Getting negative feedback in a public forum is tough, especially when you had no idea a client was unhappy. But instead of firing back with a petty response, think about how you can use these conflicts to improve your business. Just remember, the whole world can see your reaction. Respond to bad reviews in a timely, respectful manner, and you can turn poor experiences into opportunities to build customer loyalty.
No one can please every customer, so bad online reviews are bound to show up from time to time. Customers don’t expect you to be perfect. They just want proof you value their business and care about keeping it. Try not to take negative feedback personally. If you react in the moment, you will likely make the problem worse and drive away customers for good.