Social media has given brands the opportunity to connect with their customers in a new way. Brands now have the chance to help customers with problems on these platforms, as well as receiving feedback, positive and negative. What should you do when you’re receiving negative comments on social media? Should you ignore them? Delete them? Responding to comments on social media can be difficult to navigate – if you don’t have a plan. With some planning and anticipation, you can make your responses much more effective.Read more...
SMS text marketing has been around for about two decades now, but for a long time it wasn’t widely embraced. However, over the last several years it’s entered the mainstream and a significant number of companies are using SMS as an important tactic in their overall marketing strategy.
But too many companies are making mistakes that are pretty fundamental, and it’s really rather surprising. Successful SMS marketing shares many of the same principles that a successful email campaign does, and more companies have been using email marketing for longer than they’ve been using SMS, so you would think that experience would carry over. For example, in countries around the world including the U.S., record-breaking fines are being levied against companies for violating anti-spam laws using both email and SMS. This is a totally avoidable situation.Read more...
Every day, internet users share millions of illustrations, photos and memes to tell stories and present their ideas to the world. Visuals express a great deal of information without words and provide more context for your written content. Images provide a great opportunity to grab attention, reach diverse audiences, and ultimately, market your brand. That’s exactly why you should be using this invaluable form of content to get your site to the top of search results.
Images and the Sharing Economy
As a marketer, you’re always looking for ways to attract more site visitors. Most of your site content probably focuses on anticipating the needs of your audience, so you can provide information that answers the right questions. People who come to your site might stick around if they find what they’re looking for, but only a small fraction of those visitors will link to your content.Read more...
It’s the age of the online review. Customer reviews and testimonials have certainly come into their own in the last several years, and they are now one of the most important elements of an effective and comprehensive marketing strategy. Read on to learn more about why they are essential to your business, and how AddMe Review Streaming can empower you to start using them to their maximum effect.
Customer Reviews Build Trust
Consumers are wary of sales and marketing content generated by a business. However, they still expect the business itself to give them a sales pitch and paint their products and services in the best light.Read more...
If you’re involved in managing SEO on a website in any way, you already know that there are tons of tools out their to help you monitor and analyze your site’s performance. Many of these services charge hefty fees to use them. But one service you should be using for sure is the Google Search Console. It comes from the most important player in the search engine industry, the one you have to pay the most attention to, and best of all, it’s free.
What Is Google Search Console?
The short answer to that question, from Google itself, is that it provides you with detailed analytical reports about your site’s and it’s pages visibility in a Google search. You can easily monitor how many visitors you’re having to your site, broken down in a variety of ways, and the ways those visitors are finding it, the search queries they used, and which ones worked best. You can also find out whether more people are viewing your site on a desktop or a mobile device.Read more...
Long gone are the days when a business could thrive without an online marketing strategy. In fact, today, they can barely survive without at least somewhat of an online presence not to mention a full blown online marketing strategy. As a business owner, one way to improve your overall reach is to embrace online marketing. If you aren’t sure how, this content is for you. The following are just a few of the best free tools you as a business owner can implement to get your online marketing strategy moving in the right direction:Read more...
Instagram, owned by Facebook, is one of the most popular social networking platforms that focuses on visuals to relay messages, thoughts, and stories. Instagram allows users to upload single photos, collages, and even video clips that can be edited with the use of filters and other built-in tools the app provides. Appealing to users of Instagram with visual campaigns can drastically increase followers and interest in your brand, whether you’re promoting a clothing line or a website that offers free content. Implementing a few tips when creating your next Instagram marketing campaign helps to maximize your reach and overall ROI. Read more...
As a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers, and maybe you already have a pretty comprehensive strategy in place. But surveys have shown that the one essential tactic that many businesses are still failing to make use of is online customer reviews of their products and services, and that’s a mistake. They can be one of your most effective marketing tools, increasing lead generation and product sales. If you’re not using them as part of your marketing strategy, then you’re certainly not getting all the reviews you could be, and that’s a shame, because most other businesses are using them successfully, and your competition is probably among them. Positive customer reviews can also give a big boost to your website’s local SEO efforts. Let’s explore just what enabling your sites to allow online reviews can do for you.Read more...
When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.
However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking?Read more...
Let’s face it, keeping up with the ever changing complexity of the SEO you use in your struggle to get your website ranked well in the SERPs is hard work, but of course absolutely necessary. You already know your site needs to look great and have fresh, relevant content, be designed so that it’s easily crawlable by the Googlebots, optimized for page speed, use great well-researched keywords, compelling meta descriptions and title tags, be secure, and be optimized for mobile devices. All of these things have been important to Google for years, and neglecting any of them can hurt your rankings.Read more...
SMS text marketing has been around for about two decades now, but for a long time it 
Long gone are the days when a business could thrive without an online marketing strategy. In fact, today, they can barely survive without at least somewhat of an online presence not to mention a full blown online marketing strategy. As a business owner, one way to improve your overall reach is to embrace online marketing. If you 
As a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers, and maybe you already have a pretty comprehensive strategy in place. But surveys have shown that the one essential tactic that many businesses are still failing to make use of is online customer reviews of their products and services, and that’s a mistake. They can be one of your most effective 
