Best Tools For Online Marketing In 2018

Best Tools For Online MarketingLong gone are the days when a business could thrive without an online marketing strategy. In fact, today, they can barely survive without at least somewhat of an online presence not to mention a full blown online marketing strategy. As a business owner, one way to improve your overall reach is to embrace online marketing. If you aren’t sure how, this content is for you. The following are just a few of the best free tools you as a business owner can implement to get your online marketing strategy moving in the right direction: Read more...

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How to Appeal to Users of Instagram With Visual Campaigns

How to Appeal to Users of Instagram With Visual Campaigns

Instagram, owned by Facebook, is one of the most popular social networking platforms that focuses on visuals to relay messages, thoughts, and stories. Instagram allows users to upload single photos, collages, and even video clips that can be edited with the use of filters and other built-in tools the app provides. Appealing to users of Instagram with visual campaigns can drastically increase followers and interest in your brand, whether you’re promoting a clothing line or a website that offers free content. Implementing a few tips when creating your next Instagram marketing campaign helps to maximize your reach and overall ROI.  Read more...

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Why Customer Reviews Are Important For Your Business?

Why Online Customer Reviews Are Important For Your BusinessAs a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers, and maybe you already have a pretty comprehensive strategy in place. But surveys have shown that the one essential tactic that many businesses are still failing to make use of is online customer reviews of their products and services, and that’s a mistake. They can be one of your most effective marketing tools, increasing lead generation and product sales. If you’re not using them as part of your marketing strategy, then you’re certainly not getting all the reviews you could be, and that’s a shame, because most other businesses are using them successfully, and your competition is probably among them. Positive customer reviews can also give a big boost to your website’s local SEO efforts. Let’s explore just what enabling your sites to allow online reviews can do for you. Read more...

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Optimal Content Length to Gain Higher Search Ranking

Optimal Content Length to Gain Higher Search Rank

When you’re writing out your content, of course, one of the most important things you’re thinking about is the best way to get your message across, whatever message that may be. Perhaps you’re trying to sell something, educate someone, inspire someone, just chatting to your readers.

However, while the message is obviously important, have you ever considered about how the length of your content affects your content’s performance? Most notably, have you ever considered how it might affect your SEO ranking? Read more...

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Did You Follow These Linking Tips To Improve Your Ranking?

How Not To Get External Links In 2018

Let’s face it, keeping up with the ever changing complexity of the SEO you use in your struggle to get your website ranked well in the SERPs is hard work, but of course absolutely necessary. You already know your site needs to look great and have fresh, relevant content, be designed so that it’s easily crawlable by the Googlebots, optimized for page speed, use great well-researched keywords, compelling meta descriptions and title tags, be secure, and be optimized for mobile devices. All of these things have been important to Google for years, and neglecting any of them can hurt your rankings. Read more...

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How to Increase ROI With 5 Cost-Saving Facebook Ad Tricks

How to Increase ROI With 5 Cost-Saving Facebook Ad TricksFacebook currently boasts approximately 2.19 billion active monthly users. In other words, advertising on this platform gives marketers the opportunity to reach a wide range of potential customers. Facebook also gives marketers the option to target specific types of users when posting ads.

That said, simply creating an advertisement, outlining what types of users you want to see it, and publishing it blindly isn’t enough to guarantee a successful campaign. Optimizing your return on investment means doing as a Facebook marketing company would. Familiarize yourself with techniques that boost the performance of your ads, and you’ll reap the rewards. Read more...

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Signs Your SEO Campaign Is Failing

Signs Your SEO Campaign Is Failing

Search engine optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and the other search engine results pages can be exceptionally valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers? Read more...

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Changes To Google Maps And Your Business?

Changes to Google Maps and your business

Over the last year, Google announced some significant changes to their local search results Knowledge Panels, which, as is sometimes the case when Google makes changes, is both good news and bad news for businesses. The new features are good news for Google however, as it makes them more formidable as a competitor against Facebook and Yelp in the area of online reviews.

One change announced at the Google I/O last May is that Google Maps will start including local business recommendation directories embedded within search results that are based on a local search category, intent, and proximity to a user’s location. This update is already being seen by desktop and Android users and will soon be extended to all mobile device searches. Read more...

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5 Classic Books On Lead Generation

Sales LeadsThe whole point of marketing is to generate leads. Lead generation can be defined as the initial interaction between a potential customer and a business offering some type of product or service, capturing that person’s attention and persuading them to be interested in said product or service, and eventually convincing them to buy. Leads produce interested potential customers, interested potential customers are converted to buyers, and sales lead to profits. Business 101 right?

Except it’s not that simple anymore. There was a time not so long ago when all a business had to do to generate leads was to take out some ads in the Yellow Pages and the local newspapers and some magazines, maybe do some direct mail marketing, and perhaps some radio and TV commercials. But things have changed. Read more...

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The History Of Snapchat, And Why You Should Care

The History Of Snapchat, And Why You Should Care

In a world awash in social apps, and more being created almost every day, Snapchat stands out as one of the most successful, in the top five in fact, right up there with Twitter, Google+, LinkedIn, and the biggest of them all, world-conquering Facebook. Launched in 2011, by the latter part of 2014 the app had 30 million active users and 60 million downloads, and over 40% of 18 year-olds in the United States were using Snapchat on a daily basis, multiple times per day in fact. The Snapchat saga is an interesting and informative story for any would-be Internet entrepreneur, a rags-to-riches (well, sorta) tale full of ups and downs, mostly ups, and infighting. Read more...

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