Nothing drives people away from your website faster than a slew of broken links. Imagine clicking on a link and expecting to learn more about a topic or see a great video. Instead, you’re hit with the infamous 404 error — a virtual dead end that leaves you wondering what could have been.
Having a broken link once in a while probably won’t cause a big problem. But if visitors constantly run into errors on your site, they will stop coming back. Broken links make your site seem poorly maintained, both to users and web crawlers. Over time, your site ranks lower and lower in search engines, which means fewer people will find you through organic search.Read more...
If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think.
The Rise Of Customer Reviews
Online reviews have always been with us, but most businesses have taken an indifferent approach to them. But the local search marketing landscape has changed significantly over the last few years with the rise of mobile devices and evolving consumer behaviour. As reported by SEO news site Search Engine Land, more than 80% of American adults aged 18 – 44 own smartphones, and over half of those research businesses, products, and services using a search engine like Google (86.3% of search market share in 2018) or going directly to a specific business’s website.Read more...
As of 2017, Instagram has amassed more than 800 million users worldwide, making it a leading social media platform for entrepreneurs and individuals alike. Using Instagram to promote your business, brand and website provides you with a platform to maximize your reach while sharing your branding along with interactive videos and imagery with those who have a genuine interest in your updates. When the holidays begin to arrive, there are a few tips and tricks to keep in mind to guarantee success with any type of marketing campaign you have in mind.Read more...
GDPR, also known as the General Data Protection Regulation, is a regulation recently passed throughout the EU that protects the data of consumers collected by corporations and businesses alike. With the outrage of the Cambridge Analytica data breach via Facebook, more users than ever have become increasingly alarmed over their privacy rights and controlling their own data. With GDPR in place beginning May 25, 2018, companies are required to abide by a set of strict rules and regulations, helping to contribute to the overall control and protection of millions of users around the world.Read more...
Have you ever wanted to showcase your company’s best reviews? Do you want to share the sentiments your loyal customers have regarding your business with the rest of the world? Google just may have the answer for you. Small Thanks With Google is a completely free-of-charge service that allowed independent sales representatives and entrepreneurs alike to share varying visuals with the world that include reviews and actual quotes from those who have a genuine interest in your brand and the products, services, or content you provide.Read more...
Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.
Find local and social profiles
You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.
Register/claim profiles
Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained.Read more...
Creating, developing, and launching a successful social media campaign is not always an easy feat, especially if you are building a new business and brand from the ground up. Building a successful social media campaign that delivers optimal results greatly depends on your market, business model, and the target audience or demographic you want to reach. Before settling on a social media campaign to help promote your business, it is highly recommended that you become more familiar with today’s most popular platforms and how they work most effectively in conjunction with marketing campaigns.Read more...
“I’m a Small Business With a Limited Budget, What Should I Be Doing to Drive More Sales Leads?”
We get asked this question almost every day, so we blogged about it…
Building a successful business from the ground up is no easy feat and rarely occurs overnight. Creating a growing following of customers and fans requires motivation, consistency, and plenty of determination. When you own a business and you are in need of driving more sales leads, there are a few methods to ensure you are maximizing your potential reach regardless of your budget.Read more...
Real estate customers are becoming more reliant on word-of-mouth referrals, feedback, and online reviews as part of their decision-making process related to choosing a real estate businesses or realtor.
Customers read online reviews about real estate businesses and agents on popular websites such as Zillow, Trulia, RateMyAgent, Google, and Facebook. Recent studies suggest:
Almost 85% of customers rely on online reviews to make informed choices.
62% will make contact with a real estate agent due to the agents positive online reviews.
71% are very likely to do an internet search for a real estate if referred to them via word of mouth
More about the survey results here:
Businesses that do not account for reviews on the internet are missing out on a significant vector for growth. Read more...
Today, Yelp is one of the leading review networks for both local and online businesses. Yelp allows individuals from all over the world to share their personal experiences with businesses, whether good or bad. While Yelp can help to drastically increase a company’s online visibility, the platform also has the ability to turn potential customers away from giving your business a chance, even if you have received a false or defamatory review. Knowin g the proper steps to take to remove bad online reviews is essential when building a brand and its reputation regardless of the market or industry you are in.Read more...
Nothing drives people away from your website faster than a slew of broken links. Imagine clicking on a link and expecting to learn more about a topic or see a great video. Instead, you’re hit with the infamous 404 error — a virtual dead end that leaves you wondering what could have been.
As of 2017, Instagram has amassed more than 
