Every business wants to know how their customers really feel about their products and the quality of their customer service. Although there are many ways to measure the performance of a business, customer satisfaction is where you really want to focus your efforts and NPS is a great way to measure this. No matter how effectively the rest of your company operates, if your customers aren’t happy, you’re in trouble.

One popular way of measuring a company’s customer relationship is Net Promoter Score (NPS). Over two thirds of companies listed in the Fortune 100 use the NPS metric to assess customer loyalty and satisfaction. Also many SMBs use it as well, but it has its limitations. Used as part of a comprehensive customer feedback program, it’s proven itself to be a useful and valuable tool. The problem is that businesses count on NPS to do more than it can realistically do, to the detriment of other important metrics, especially Google reviews. This is a mistake, and we’ll take a look at why. Read more...

Google reviews are quickly becoming the way customers choose which company to do business with. In fact, as many as 91% of customers who are looking for a local business read their reviews online to compare them. Because of this, we are often asked, “How do I boost my Google reviews?” If your business doesn’t have any reviews yet, your company may be overlooked by customers who consider it to be a gamble compared to other local businesses who have positive reviews posted. So, how do you get more positive reviews in order to remain competitive? Here are a few ways to boost your reviews to make your company more prominent as well as more successful.  Read more...

If you’re a successful real estate agent in today’s competitive business climate, you almost certainly long ago embraced digital marketing in all its forms as part of your overall strategy. You have a website, updated business listings, a social media presence, and probably conduct email campaigns. But there’s one factor that you might not be placing enough emphasis on, and that’s online realtor reviews from your customers. They’re much more important than you think.

The Rise Of Customer Reviews

Online reviews have always been with us, but most businesses have taken an indifferent approach to them. But the local search marketing landscape has changed significantly over the last few years with the rise of mobile devices and evolving consumer behaviour. As reported by SEO news site Search Engine Land, more than 80% of American adults aged 18 – 44 own smartphones, and over half of those research businesses, products, and services using a search engine like Google (86.3% of search market share in 2018) or going directly to a specific business’s website. Read more...