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Category Archives: Local SEO
Online reviews are one of the most effective word of mouth marketing strategies all businesses should be taking advantage of. Over recent years, online business reviews are even more vital than they have ever been. With an increase in online shopping recently, reviews are being read at an increased rate more than ever.
Google is now one of the most effective marketing platforms for any business and is critical that it is optimised for success. Google My Business (GMB) is a free platform that lets you manage your business information through Google search results and on Google Maps. Every business owner should become familiar with this tool as it can help propel your business to the next level through the power of Google.
You need to learn how to get Google reviews in order to boost local rankings. It is imperative that your business is listed on Google along with good customer reviews. If your business is not listed, you can be sure that your competitors websites are, but how do you get Google reviews?
Customer feedback is more important than ever – and not just in an indirect way. Customer reviews now directly affect how you are viewed within Google. As any small business person can tell you, a better position within Google local search means more revenue. If you are spending your hard earned time and money on local business listings, you owe it to your company to ensure those listings get all of the visibility they deserve.