Category Archives: Customer Reviews

It’s true that if people don’t trust you, they’re not likely to do business with you. Unless you’re the only business in town or they’re being forced to somehow, like the townsfolk in an old Western. In that case maybe you don’t have to worry about your businesses’ reputation.

But for most businesses it’s a dog-eat-dog competitive world and gaining the trust of your customers, both existing and potential, is a huge part of your success.

Back in the day people formed their impression of a business mostly by word-of-mouth. While that’s still an important marketing tool, these days it will be largely determined by online customer reviews, and they certainly reach a larger audience. It’s important for you to understand how trust is gained, or lost, through online reviews so that you can take control of the process and protect your online reputation. Read more...

Even though many entrepreneurs focus on just not losing money, a business is only good as its growth rate. If you want your project to have a good chance of succeeding, you need to constantly work on improving it and getting it to the next level.

A major component of this mission is increasing your website’s conversion rate, which will, in turn, drive your sales. So, how does one accomplish this?

While marketers tend to ignore them, customer reviews play an important role in growing your business. By knowing what your customers think, you can decide what to keep and what to discard from your business strategy. Read more...

As a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers. Maybe you already have a pretty comprehensive strategy in place. But surveys have shown that the one essential tactic that many businesses are still failing to make use of is online customer reviews, and that’s a mistake.

Reviews Are A Great Marketing Tool

Reviews can be one of your most effective marketing tools, increasing lead generation and product sales. If you’re not using them as part of your marketing strategy, then you’re certainly not getting all the reviews you could be. That’s a shame, because most other businesses are using them successfully and your competition is probably among them. Positive customer reviews can also give a big boost to your website’s local SEO efforts. Let’s explore just what enabling your sites to allow online reviews can do for you. Read more...

Requesting online reviews may seem like a tedious chore – if you don’t know how to request online reviews. Yes, all of the latest marketing blogs say you should be begging and pleading for reviews with no pride whatsoever. However, this is not always the best way to go about collating more online reviews.

Does begging someone for a favor ever work in a relationship? Absolutely not. It changes the relationship and never in a good way.

Customers Don’t Want Control

Consumers come to you for solutions. They expect you to lead. When you beg, you place yourself outside of that position of leadership. Read more...