5 Classic Books On Lead Generation

Sales LeadsThe whole point of marketing is to generate leads. Lead generation can be defined as the initial interaction between a potential customer and a business offering some type of product or service, capturing that person’s attention and persuading them to be interested in said product or service, and eventually convincing them to buy. Leads produce interested potential customers, interested potential customers are converted to buyers, and sales lead to profits. Business 101 right?

Except it’s not that simple anymore. There was a time not so long ago when all a business had to do to generate leads was to take out some ads in the Yellow Pages and the local newspapers and some magazines, maybe do some direct mail marketing, and perhaps some radio and TV commercials. But things have changed. Read more...

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The History Of Snapchat, And Why You Should Care

The History Of Snapchat, And Why You Should Care

In a world awash in social apps, and more being created almost every day, Snapchat stands out as one of the most successful, in the top five in fact, right up there with Twitter, Google+, LinkedIn, and the biggest of them all, world-conquering Facebook. Launched in 2011, by the latter part of 2014 the app had 30 million active users and 60 million downloads, and over 40% of 18 year-olds in the United States were using Snapchat on a daily basis, multiple times per day in fact. The Snapchat saga is an interesting and informative story for any would-be Internet entrepreneur, a rags-to-riches (well, sorta) tale full of ups and downs, mostly ups, and infighting. Read more...

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Fall Campaigns to Boost Followers on Social Media

Fall Campaigns to Boost Followers on Social Media

Boosting followers on social media requires an authentic connection with your audience, whether you are promoting a book or selling clothing with your online eCommerce store. A campaign that resonates with followers promotes engagement and interest in your brand, which is why it is important to consider the audience and demographic you want to appeal to before going live with a new strategic promotion. In order to maximize your reach online when Fall begins to arrive, implement autumn-themed campaigns to increase your ROI and truly drive your promotion home.   Read more...

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Get More Sales Leads With These 8 Killer Ideas

Pitch: 8 Campaign Ideas to Drive Sales Leads

With millions of companies worldwide available at our fingertips, standing out from the crowd and boosting sales leads can quickly become stressful and at times, overwhelming. When you want to maximize your appeal and online reach, get creative with your next campaign idea. Creative campaigns attract new users and provide incentives to make a purchase from loyal followers. While there is no one-stop solution for driving additional sales leads (as companies vary by industry), there are a few ideas to brainstorm with and keep in mind before launching your next digital campaign.  Read more...

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The Benefits of Newsjacking for SEO

Breaking News News Jacking

Are you getting fewer and fewer leads from content marketing? While your tried-and-true content may be valuable to loyal followers, you have to be willing to try new things to reach larger audiences. Changing up your strategy is essential to spark interest among people who aren’t currently viewing your content. Newsjacking allows you to piggyback on trending topics and improve SEO, driving more inbound leads to your site.

What Is Newsjacking?

Just about everyone knows a chatterbox who always has the scoop on what’s happening in the neighborhood or at work. More than likely, this person isn’t satisfied with only sharing the facts. The bigger the story, the more attractive it is to an audience. So, the storyteller can’t resist putting a personal spin on every tale to stand out and gain attention. Read more...

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6 Free Tools To Win Your Blog More Social Traffic

6 Free Tools Social Media

Everyone talks about how crucial it is to use blogging and social media to draw attention to your brand. But you can churn out posts every day, and they will immediately get lost among hordes of content if you don’t have a way to make your site stand out.

With the right resources, it’s easier to develop highly shareable content and grow a large audience on social media. Start using these free blogging tools to step up your game and gain more visibility for your site.

1. Social Sharing Buttons

Online content has no value, unless people look at it. The point of pro blogging is to provide information that’s useful to a wide audience, so your content gets a “thumbs up” from search engines. Read more...

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Local Search Optimization Tips For 2018

Local Search Optimization Tips For 2018

2018 is proving to be yet another year of rapid change for digital marketing strategies. The explosion in the use of smartphones and other mobile devices over the last five years is one of the primary driving forces of this change, drastically altering the way consumers find, research, and purchase goods and services. More than ever before, it’s vital to have an effective local search engine optimization (SEO) strategy in place. It could even mean the survival of your business.

2018 Local Search Statistics

Some eye-opening numbers showing the importance of local search SEO for SMBs, from surveys of PC users as well as mobile users, gathered from various online consumer research firms: Read more...

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3 Things Your Competitors Can Teach You About Google Reviews

3 Things Your Competitors Can Teach You About Google Reviews

How long have you kept your customer review strategy on the back burner? While you’re scrambling to make more sales and manage tedious back-end tasks, your competitors are using the customer engagement they already have to boost business.

Google reviews appear at the top of search pages, which means a single review can reach hundreds or thousands of people in your area. Imagine how much you can increase conversions by simply letting your customers endorse your business. If you’re ignoring this cheap, invaluable source of promotion, you’re working a lot harder than you need to. Read more...

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Should You Use NPS or Google Reviews? The Answer Is Both!

Should You Use NPS or Google Reviews? The Answer Is BothEvery business wants to know how their customers really feel about their products and the quality of their customer service. Although there are many ways to measure the performance of a business, customer satisfaction is where the rubber meets the road. No matter how effectively the rest of your company operates, if your customers aren’t happy, you’re in trouble.

One popular way of measuring a company’s customer relationships is Net Promoter Score (NPS). Over two thirds of companies listed in the Fortune 100 use the NPS metric to assess customer loyalty and satisfaction, as well as many SMBs. But it has its limitations. Used as part of a comprehensive customer feedback program, it’s proven itself to be a useful and valuable tool. The problem is that businesses count on NPS to do more than can realistically do, to the detriment of other important metrics, especially Google reviews. This is a mistake, and we’ll take a look at why. Read more...

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6 Email Tips To Make You Love Email Marketing (Again)

Maximize Your Reach With These Email Marketing Tips and Tricks

Running successful email campaigns requires more than the ability to provide discounts, deals, and even freebies to your readers and potential customers. Even if you are proud of your company or the services you offer, grabbing the attention of your subscribers is a necessity in today’s internet-centric society. Knowing how to maximize your reach with any email campaign you have in mind is a way to increase the number of opens you receive while also boosting your ROI and ability to generate sales and revenue.  Read more...

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