In 2023, small businesses conducting digital marketing will be required to adjust to fresh trends and innovative technologies.
User Generated Content (UGC)
User Generated Content (UGC) is gaining acknowledgment as a digital marketing strategy due to being economical and making brand trustworthiness. This involves getting and showing off your customer reviews, case studies, and testimonials.
Search Engine Optimization (SEO)
SEO is still vital for success, yet with ads seizing the topmost placements, companies must focus on content of superior quality and optimised SEO to rank right below this organically.
Security & Privacy Concerns
Cyber security will remain a problem as technology gets increasingly relied upon, hence businesses must put resources into cyber security assistance for their websites. Privacy issues shall be at the forefront of everything online requiring small businesses to proactively collect customer data while protecting it accordingly.
Voice search optimisation, video content, utilising growing social platforms, and creating personalised marketing are all trends set to increase further over this year and beyond.
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