Businesses often send review reminders to customers soon after they purchase a product or service. This is generally done to increase the number of reviews they receive online. However, sending review reminders too soon can be counterproductive as customers may feel pressured and rushed, leading to lower review rates.
Studies have shown that immediate review reminders lower the likelihood of customers posting reviews, whereas delayed reminders increase the likelihood. The best approach for businesses is to figure out the average time it takes for customers to post reviews for their product or service and only send reminders after that time has passed.
Businesses should also consider the age of their customers and the type of product or service when deciding when to send review reminders. It is important to reevaluate review request tactics and adjust the timing of review reminders accordingly.
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