The Right (and Wrong) Way to Handle Negative Customer Reviews

The Right (and Wrong) Way to Handle Negative Customer ReviewsReading bad customer reviews online can turn the most saintly business owner into a rage monster. Getting negative feedback in a public forum is tough, especially when you had no idea a client was unhappy. But instead of firing back with a petty response, think about how you can use these conflicts to improve your business. Just remember, the whole world can see your reaction. Respond to bad reviews in a timely, respectful manner, and you can turn poor experiences into opportunities to build customer loyalty. Read more...

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6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEOSocial media marketing and search engine optimization are strategies used by businesses to create a unique identity of their businesses to attract more customers to their websites. These two strategies are highly related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.

Business owners often fail to understand the relationship between social media and search engine optimization and how the two can significantly influence Google rankings. Understanding the relationship between these two aspects and monitoring possible social media practices is crucial for the growth and popularity of your business. Several social media practices can be implemented by your SEO team to improve Google rankings. Here are six social media practices that can boost your search engine optimization. Read more...

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We Increased Our Social Sharing By 300%

Boost Social SharingWe must admit the fact that it’s exasperating to see other individuals getting lots of social media shares while you get nothing even though your content is greater. Social sharing buttons offer an incredible way of attracting more traffic to your website. Typically, the visitors to your business website share out blog posts to their social media timelines, and you end up getting more links to your site since more people see it elsewhere.

Before you even know it, you will be on top of Google and be enjoying ongoing traffic which will push your business forward. Recently we had small tweaks on our social sharing buttons, and we managed to increase our social sharing by 300%. Is it sounding too good to be true? Read on to discover how we achieved this significant milestone with simple tweaks. Read more...

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Boost Customer Loyalty With These 5 Email Marketing Tips

Creative Email Marketing Tips to Boost Customer Loyalty

Email marketing is one of the most effective ways to stay connected with your customers and boost customer loyalty . At the same time, spamming them with too much content or irrelevant information can drive your customers away. If you don’t want all your emails to go unread, learn to craft the right messages at key moments to get people in the buying mood. Try these five smart techniques to retain your best customers and generate steady business from them.

1. Automate Emails to Different Customer Segments

If you’re sending the same content to your entire email list, now is a good time to stop. A one-track approach might work when you’re first starting out, but the needs of your audience will branch out as you develop more products or content. This is where a wealth of customer data comes in handy. Start segmenting your audience into groups based on details such as age, gender, interests, occupation, or purchase frequency. Buyer personas will be different for every marketer, depending on which factors drive your customers to make purchases. Read more...

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Online Review Monitoring – Do You Monitor Your Business Reviews?

Monitor Customer Reviews Customer Feedback

Did you know that 72% of consumers trust online reviews just like personal recommendations? 52% of them acknowledged that positive reviews increase the chances of buying from local businesses. If you think online review monitoring is only for giant firms, think again.  

Recently, we have witnessed a rise in the utilisation of social media platforms and user-generated review sites such as BBB’s, Amazon reviews, and Yelp. Employers’ reviews are not let off the hook with Glassdoor taking center stage in their reports. Review monitoring is crucial in managing your online image, building a strong customer base and increasing sales. Read more...

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Boost Your Instagram Profile With These Tips For 2018

Boost Your Instagram Profile

Are you looking for new strategies to improve your business profile on Instagram? Despite being a new bird in the social media arena, Instagram users hit its highest 700 million users by the end of 2017. Behind this growth in numbers is a strong realization among investors that social media is the most reliable and efficient strategy to reach prospective clients.

Getting followers on Instagram is no longer a breeze with old tactics. The game has advanced and so should your strategies. Here are five techniques to beat Instagram algorithm and get followers to boost your sells. Read more...

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Facebook Advertising Tips – Tips For The Next Facebook Ad

Tips to Optimize Your Next Facebook Campaign

Tips To Optimize Your Next Facebook Campaign

Using Facebook to promote your company and brand is a way to maximize your reach when you have a specific target demographic in mind. Knowing how to properly optimize your next Facebook campaign can ultimately help reduce advertising spending while providing higher conversion rates for products and services you are promoting. 

Separate Mobile and Desktop Campaigns

When launching new Facebook ad campaigns it is essential to separate mobile and desktop promotions from one another. The newsfeed that appears on desktop versions of Facebook differs from the mobile version, which is why it is necessary to create two separate individual campaigns for each type of device being used. Testing multiple versions of each campaign you have in mind is also ideal for both mobile and desktop users to learn more about which type of promotion works best for your audience. Read more...

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Your Webpage Is Not Secure?

Your Webpage Is Not Secure

Did you know that approximately 70% of SMEs and over 80% of large organizations have been breached? It’s been common for some people to click on phishing email links without thinking about its rattle but that is about to change. If your webpage is not secure, you could lose traffic thanks to Google’s Chrome browser move to flag sites that don’t use HTTPS encryption. 

If you are wondering whether your webpage is secure or not and what to do if unsure, then this is your lucky day. We shall take you through webpage security determination, visitor options, and benefits of HTTPS safety. Read more...

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How to Use Google Lighthouse as an SEO Tool

Lighthouse - Google Lighthouse

Google Lighthouse is the latest Free SEO tool the search engine offers to SEO marketers. It joins the list of SEO tools such as Google Analytics, Search Console, Keyword Planner, Google Trends, Consumer Surveys, and PageSpeed Insights.

What is Google Lighthouse?

Google did not design the Lighthouse primarily as a free SEO tool. It was not an SEO tool at all. It was initially intended for the auditing of Progressive Web Apps, PWAs. The four areas of the audit are accessibility, Progressive Web Apps, performance, and some other best practices. Read more...

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Awesome Google Adwords Tips For Small Business

Google Adwords Tips For Local Business

Google Adwords, in essence, is like a mini online ad campaign in your pocket for local businesses – it’s effective, simple to use, and it won’t break your bank (if managed correctly). This digital marketing powerhouse is essential to advertising strategies for any small business. Learn how to make the most of it with these Google AdWords tips and tricks recommended by experts. Let’s take a closer look, shall we?

Tip #1: Target Specific Keywords

Taking your internet marketing campaign to a global level is easy to do. But believe it or not, spreading your message on an international scale won’t get you more leads. In fact, you’re much better off if you stick with narrowing your target reach. Doing so will increase the percentage of your impressions and focus on the types of customers that you want (think quality, not quantity). To do this, try incorporating more specific keyword phrases that your leads are more likely to look up. For example, if your company sells certain types of high-quality garden herb plants, use phrases like “organic garden herb plants”, “culinary herb plants”, and “sweet basil seed packet” instead of “garden plants.” Read more...

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