Long gone are the days when a business could thrive without an online marketing strategy. In fact, today, they can barely survive without at least somewhat of an online presence not to mention a full blown online marketing strategy. As a business owner, one way to improve your overall reach is to embrace online marketing. If you aren’t sure how, this content is for you. The following are just a few of the best free tools you as a business owner can implement to get your online marketing strategy moving in the right direction:
Buffer: For Social Media
Social media is an important element of any marketing strategy. You ignore it at your own peril. Thankfully, Buffer is a free marketing tool that you can use to analyze your business’s online performance, schedule social media posts and manage all your business’s social media accounts in one central location. There is a charge for more advanced tools, but the basic social media tools listed are free for as long as you want to use them. If you want to step up your social media game, you can always try Buffer’s Pro package as a trial for seven days before deciding if it’s right for your business. Of course, there are also tools that pertain to specific social media platforms that allow you to track metrics if you prefer. For example, the following are tools that pertain to various social media platforms:
- Facebook Business Audience Insight: This gives you the ability to track demographics, page likes, users location and languages, Facebook usage and purchasing activity of your audience, all free of charge. Facebook Page Insights is also an advantageous tool if you use Facebook regularly in a business capacity and already have a business page on the platform. By using this free tool provided by Facebook, you can determine how your business’s page is doing and understand how potential customers are interacting with your page.
- TweetDeck: This free tool is thought of as the best Twitter tool when it comes to engagement, organizing and real-time tracking of Tweets. Therefore, if you have a big Twitter presence or want one, you might want to consider adding this tool.
- LinkedIn Sales Navigator: This tool helps you target buyers, engage with your customers by understanding key insights. In other words, it helps you find the right people, keep track of your leads and engage with new people.
Due: For Payment Processing and Analytics
Without actually getting paid, you wouldn’t last very long as a business. This is where Due comes into play. By using this free tool, you can create a seamless payment solution for your business. This tool also helps you organize your time more efficiently, thus increasing your business’s overall productivity. You can calculate billing times, and even opt for the payment and invoicing tools the platform provides. If you operate primarily online and not in person, Due is a great way you can bill clients for services you provide.
Mailchimp: Email Marketing
Though many assume so, email marketing has not gone the way of the dodo. In fact, a successful email campaign is imperative to most businesses sustainability. MailChimp just happens to be the largest marketing automatic platform in the world, which means it is a tool you will want to explore. MailChimp helps you as a business owner first identify your audience or potential customers, then engage with them and build your brand, thus becoming more profitable. By using this tool, you can create a remunerative email marketing campaign that will best fulfill your business’s individual goals.
Canva: Infographics & Illustrations
Visual content is vitally important to creating your business’s online brand. You can design infographics and custom illustrations, sales proposals and more by using Canva. Though there are several graphic design tools available online, this is one of the most intuitive and easy-to-use available.
Alexa: General Digital Marketing Strategy
When it comes to your company’s digital marketing strategy, this might be the single most helpful tool around. This free to try tool allows you to optimize your website through a variety of ways. It first helps you understand who is visiting your website, then helps you discover which keywords or topics are yielding the best results. It also helps you identify any gaps that exist in your site’s content. Alexa will even help you promote your website by helping you discover potential outreach opportunities. Although the Alexa tool isn’t free forever, you can start a free trial to determine how helpful the tool will be for your business.
The above are some of the most helpful free online marketing tools you can use to improve your business’s online presence and create a more profitable online marketing strategy.