Running successful email campaigns requires more than the ability to provide discounts, deals, and even freebies to your readers and potential customers. Even if you are proud of your company or the services you offer, grabbing the attention of your subscribers is a necessity in today’s internet-centric society. Knowing how to maximize your reach with any email campaign you have in mind is a way to increase the number of opens you receive while also boosting your ROI and ability to generate sales and revenue.
Organize Your Email Lists
Before you launch a new email campaign, organize your current email lists while eliminating email addresses that are no longer active or of use to you. Organize your lists alphabetically and add notes to specific emails to better remember the type of subscriber you are appealing to and whether the email is attached to a business, organization, or an individual.
Create Segmented Lists
Segmented email lists are imperative for those who are interested in running successful long-term email campaigns with multiple retargeting strategies in mind. Create segmented lists of your collected emails to organize your readers based on whether they are new subscribers, loyal customers, or if they frequently open and engage with your current newsletter and email campaigns. The more specific you are capable of getting with your segmented lists, the easier it is to target users with the right copy, headlines, CTAs, and overall messaging.
Before sending an email campaign out, A/B testing is a must. A/B testing allows you to view multiple formats of an email you plan to send to determine which layout, look, and headline fits best with the target audience and demographic you are interested in. Use an online service that allows you to test multiple emails before launching them live to avoid losing subscribers or the attention of those who already have an established interest in your business or brand.
In addition to testing multiple formats of an email, it is also essential to develop mobile-friendly emails and messages that are properly formatted for all web browsers, applications, and devices. Use different testing tools to create emails that are well-designed and properly formatted whether you are appealing to a user on a tablet device, Android phone, or using a browser such as Chrome or Mozilla Firefox. The more versatile your email’s coding is, the less likely you are to miss an opportunity to share your message and promotion with those who are already subscribed to your main email list.
Track Analytics and Insights With Each Email You Send
Tracking analytics and interpreting data is one way to get to know more about your audience and how to deliver better emails and copy in the future. With tracking, learn about which type of headlines work best to increase the number of opens you receive with each new campaign you launch. Use analytics and data from each email campaign you are running to discover the type of messaging that resonates with your target audience and which calls to action are the most effective (in terms of bringing additional traffic to your official website and also generating sales and revenue).
Implement Effective Retargeting Email Campaigns
Once you begin sending multiple emails using A/B testing in place with analytic reports available throughout each campaign, you can then effectively begin implementing retargeting email campaigns. Retargeting email campaigns allow you to get even more specific with each type of email you plan to send based on a subscriber’s past actions (whether they have opened an email, left your emails unopened, or have made multiple purchases from you in the past). Target users based on whether they currently have items in their online shopping cart or if they have browsed your website in-depth but have not yet made the next step to complete a purchase of their own. The more you become familiar with how your website is used and how your email campaigns are interpreted, the easier it is to craft marketing copy and headlines that increase your ROI while boosting web traffic and sales.
Understanding how to create and execute successful email campaigns can ultimately mean the difference between failure and success, regardless of the industry or market you are targeting. With the right tools, tracking, and monitoring of your audience, never miss a beat when launching a new promotion or attempting to increase the amount of interest your business or brand receives.