GDPR & Privacy


GDPR, also known as the General Data Protection Regulation, is a regulation recently passed throughout the EU that protects the data of consumers collected by corporations and businesses alike.  With the outrage of the Cambridge Analytica data breach via Facebook, more users than ever have become increasingly alarmed over their privacy rights and controlling their own data. With GDPR in place beginning May 25, 2018, companies are required to abide by a set of strict rules and regulations, helping to contribute to the overall control and protection of millions of users around the world.

What Rules and Guidelines are in Place?

Unfortunately, the details of the General Data Protection Regulation are murky at best. While it is clear that the regulation has been put into place to help protect users, the regulation agreement itself is not fully-detailed on what companies are capable of sharing or what information of users they are able to utilize or sell (in any way). Without clarity, the GDPR allows businesses and companies the ability to breach privacy policies and the privacy of their users to an unknown extent. While millions of users demand additional privacy and protection online, it is still unclear as to whether or not GDPR solves all of the current hot-button issues at hand. As the deadline approaches, new additions, details, and restrictions are still being implemented.

The European Parliament has decided to move forward with the new General Data Protection regulation as the last update to their user privacy policy was in 1995, making most rules and regulations extremely outdated and in some cases, irrelevant for today’s online usage. With the rise of social media, applications, and websites that collect the data of users and customers, new rules and restrictions are necessary in order to maximize the protection of user data.

Currently, the GDPR is set to be implemented across all 28 parliaments throughout the EU, cracking down on companies and businesses that are selling or sharing private user data which is considered a breach and highly illegal.

What Privacy Matters Does the GDPR Impact?

While some of the details of the GDPR are still yet to come to light, there are a few main issues that GDPR is sure to cover. Some of the information that is completely protected under the General Data Protection Regulation includes:

  • Basic information such as a user’s name, identification numbers, and home addresses
  • IP addresses, RFID tags, cookie data, and web browsing history
  • Genetic information or any health records that are readily available and accessible on websites or official health-related communities
  • Racial and ethnic data is not allowed to be shared or utilized in any way
  • Biometric data including fingerprints and other forms of identification
  • Orientation (sexual or gender)
  • Political essays, opinions, or beliefs

With the new GDPR, citizens of the EU are hopeful that their information and privacy are protected from breaches, hacks, or third-party sales. Ensuring that user data is not sold to a third-party is one of the biggest and most important issues that many individuals take seriously today. With breaches from various companies such as Equifax, citizens are now demanding more than ever to implement new privacy laws and acts. After May 22nd, the citizens of the EU will have the ability to learn more about the full details of GDPR, as long as lawmakers are capable of coming to a decision that works best for all citizens, companies, and entrepreneurs alike.  With strict rules and regulations for companies, there is hope that less identity theft, third-party sales, and breaches of privacy continue to skyrocket.

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