Link building is one of the most important pieces of building a solid, reputable website. The problem is, building good links while avoiding links that will tank your search engine ranking is hard to do. Just when you think you get a handle on all of the inbound, outbound and internal links on your website, the rules about what is helpful will change. This post we cover what the difference is between nofollow and dofollow links, and how these impact link building.
Understanding the Importance of DoFollow Links
A dofollow link is a link you want Google to follow and consider when calculating the relevance of your website. Dofollow is the default on links for your website. When your website has useful information that others want to link to, you will begin to see incoming links from reputable sources. This type of link tells search engines (mainly Google) that your website is important and helpful to the website that the link originates from. Spammers were once able to get thousands of links within hours using this default setting, causing Google to come up with <rel=”nofollow”> to disallow bad links.
NoFollow Links to Eliminate Bad Links
While good links tell Google what your website is about, bad links can take away from your credibility. To restrict bad links, you can choose to make a link nofollow. This means that although the link to your content exists, you don’t want the link considered when it comes to establishing the importance of your website. If the website linking to you is not reputable, a nofollow tag on the link is necessary. While you don’t have to make any changes to your coding to have a link followed, you have to change the link in order to make it a no follow. Also, the nofollow eliminates the ability of spammers to link to your site without your approval.
Always Be Useful and Relevant
Search engines no longer reward websites full of junk links and repetitive content. With the amount of online content rising rapidly every day, you have to be way more savvy than your average keyword stuffing website owner. Your content should always be useful and offer readers something new about your business or industry. Content should not be duplicated from any of your other sites, and you always want your content to be relevant to the reader. Beyond being useful, you also want to ensure that your site isn’t full of junk links.
When you have do follow links from reputable sources, you are showing Google that what you have to say matters. Dofollow links can bring organic traffic to your website, and this traffic will look through your website and what you have to offer. The bounce rate for traffic that comes from a dofollow link is generally low. People coming to your website because of an organic search have decided that your site is worth looking at further.
Both types of links help your search engine optimization. Nofollow links add to your overall connectivity to other websites.
Make sure that comments on your blog are nofollow so that you don’t get a bunch of useless links pointing away from your website. Dofollow links improve your importance.
No matter what you do to improve your SEO, pay attention to your links. Create useful content, and make sure any bad links are nofollow. Take the time to look at your website links frequently.