So, you’ve decided to expand your marketing efforts to digital marketing. This is great! In 2016, businesses spent over $60 billion on digital marketing. It is important to note, however, that marketing specialist will vary in their opinions on the most effective forms of online digital marketing. According to one study, 72 percent of marketers stated it was relevant content that served as their most effective form of online marketing. Another study showed that 93 percent of businesses believed it was their social media content that worked as their best online marketing strategy. As you can see, opinions will vary. What you need to know, though, is that marketing is marketing. You are going to have to try different methods out to find which one works for you. As for now, let’s take a quick look at the top four digital marketing strategy tips your business needs to be taking advantage of.
Digital Marketing Strategy Tip 1: Enhance your website
It might seem like a given and some of you are probably rolling your eyes, but you would be surprised at how many of you readers are reading this and shrinking back in your seat knowing that this tip applies to you. If you don’t have a website, GET ONE! Once your website is created, you need to maintain it on a regular basis, preferably daily. You also need to make sure it is user-friendly for the audience you are targeting. To do this, you need to find out what your customers love; this helps you properly showcase your products. For example, does your audience prefer PayPal payments? If so, you need to showcase your products with a PayPal payment option.
Digital Marketing Strategy Tip 2: You need a blog
Just the same as you need a website, your company needs to operate its own blog as well. Did you know that companies with a blog receive more leads than those who don’t operate their own blogs? When creating content, remember that longer blog content has a much higher engagement rate than shorter blog posts. You may think that longer blog posts wouldn’t perform as well, but 43 percent of online readers admit they skim blog posts and find the content they are looking for; this is why it is so important to make sure your postings are broken down with helpful subheaders.
Digital Marketing Strategy Tip 3: The social media bandwagon
If you aren’t already aboard, you need to hop on the social media bandwagon; this means you need to create profiles for your company on more than just Facebook. From Twitter to Google+ to LinkedIn, you will benefit with adding profiles to multiple social media platforms. When you first start expanding your presence on social media platforms, you may feel enticed to add profiles to more than five, but it suggested that you start out by adding profiles to only a handful and then expand once your brand is established on these platforms. As a rule of thumb, make sure you establish profiles on these social media platforms:
Gen Z has been surrounded by technology and social media since they were born. Instant communication is not a privilege some of them take advantage of, rather it is an expectation that they demand and use to their full benefit. As a result, it is expected that more and more social media platforms will be developed to embrace this generation’s need for faster communications. It’s your responsibility to keep up with the latest social media platforms and make sure you create profiles for your company that allow you to promote your products and services to your target audiences on the platforms.
Digital Marketing Strategy Tip 4: Regular content distribution
Lastly, the number one digital marketing strategy you need to follow is the regular distribution of content. Whether it emails, social media posts, blog postings, or a combination of these three, you need to make sure your audience is being provided up-to-date information on the products and services you are offering. As a recommendation, you should distribute content on a daily basis. If this isn’t possible, distributing it at least once a week should be sufficient.
Your website and the content you distribute on the site and via your social media profiles are the two main digital marketing tips to focus on. Your online presence is your storefront to the online world. Keep your website and social media profiles in tip-top shape and you are likely to attract customers and increase your sales revenue.