When new marketing platforms are established, it is usually the businesses that jump aboard first that receive the largest returns on their investments. Way back in the 1990s, email open rates had a 90 percent success rate. And then when AdWords first hit the online scene, highly competitive keywords could be snatched up for rock-bottom prices. And let’s don’t forget about Facebook. Back in 2008 and 2009, marketers could run ads that cost much less per lead than what they are nowadays. Why is that new marketing techniques are so cheap and effective at first, yet as time goes on they become more expensive and less effective? Does the answer to this question really matter? No, all you need to know is that when a new marketing platform becomes available, it is your responsibility as a marketing specialist to take advantage of it as soon as possible to secure the largest return on your investment. For now, let’s take a look at how you can leverage Snapchat to market your products and services to consumers.
Growing Your Business With Snapchat
Snapchat is still in its early stages, especially when it comes to using it as a marketing platform; this is why you need to be using it NOW. The Snapchat app itself is extremely popular among the younger generation, making it perfect for businesses that sell products and services directed toward a young audience. Did you know there are more than 7 billion Snapchats sent every day? And with more than 150 million people who actively use Snapchat on a daily basis, this means the platform is more popular than Twitter.
Are you afraid to mix Snapchat promotion into your existing marketing mix? How in the world should Snapchat be used? For engagement? To increase sales? Sure, it can be confusing at first learning how the Snapchat platform can be used to market your business, but by breaking the marketing funnel down into three aspects, it becomes clearer to see how Snapchat can be used to increase brand awareness and improve your overall sales revenue. These three aspects are:
It is during the second stage of the marketing funnel — interest — that Snapchat proves to be of the utmost value. Snapchat enables you to spark the interest of consumers and studies have shown that this platform has a much higher engagement rate than many other platforms. In fact, engagement on Snapchat is 4x higher than the rate of engagement found on the Instagram platform.
#1: Use Snapchat to Offer Promo Codes
The first way you can use Snapchat within your marketing regimen is to offer promo codes through snaps. The high engagement rate on this platform often leads to users taking advantage of these codes. When users receive the promo snaps, you need to have your settings customized so that they can screenshot the codes or download them directly to their phone. Once they have captured the codes on their phones, they can bring them into your store and use them as coupons to take advantage of a promotional offer. All they have to do is show the code to the cashier and she can scan it and apply the discount.
#2: Use Snapchat to Promote Products being Launched
When a new product or service is being launched, Snapchat provides you with the ultimate promotional platform. You can even use Snapchat to send out snaps that give previews of items that have yet to be released; this sparks interest and gets consumers interested in the products yet to come as well as the ones that are already being sold on your site and in your store. Remember, when you send out snaps, they don’t have to be still images. Instead, you can create small videos, which gives you the ability to provide users with behind the scene footage of your new products being launched. This enables you to get more personal with your audience, which helps build trust and customer loyalty.
#3: Stay in Contact
Lastly, you can use Snapchat to simply stay in touch with your audience. There’s nothing worse than falling off the radar of your audience, and Snapchat allows you to avoid this. Remember, when using Snapchat to stay in contact with your customers, you don’t want to annoy them daily with snaps. Instead, you will find it more beneficial to stay in touch with them at least once a week or twice a month. If you snap them too often, this will lead to them unfollowing you on Snapchat, which means you will no longer be able to market to them through this platform.
Using Snapchat to market your business is not something that is new to the marketing world, but it still in its early stages, so you need to be taking advantage of it now. Review your marketing agenda today and see how you can incorporate Snapchat into your promotional tactics.