Here are the poll results for August 2015. Thanks to 2,498 people who took time to take our poll.
Question: What is the biggest factor in trying out a new service?
- Good explanation of the service – 850/2498 (34.03%)
- Customer support – 798/2498 (31.95%)
- Simplicity of the service – 784/2498 (31.39%)
- Coupon or promotional offer – 66/2498 (2.64%)
I was pretty surprised that coupons or promotional offers were such a small factor in the decision-making process of when people decided to try out a new service. The other 3 factors were near even.