In today’s fast-paced, technology-driven world, coming up with your company’s domain name is almost as important as deciding upon the company’s name itself. To give you a little perspective on how important a domain has become, let us examine a few of the recent statistics. In 2012 Search Engine Land released a 24 month study that showed 85 perfect of consumers will rely on the Internet to find out more about a local business. In the same study, it was shown that 72 percent of consumers will read at least 2 reviews, before they consider working with the local business. Move forward to 2013 and you will discover that 54 percent of consumers find it easier to browse through a mobile optimized site, which lead to mobile marketing spending in excess of $10 Billion.
As 2014 is coming to an end, marketers are predicting that content marketing, combined with an Search Engine Optimized (SEO) website is going to result in an increase in online ad expenditure. ZenithOptimedia goes so far as to predict 4.9 percent increase to $545 Billion in ad-spend. With these kinds of statistics in mind, it soon becomes clear that easy to optimize, find, spell, and remember domain name is key to a company’s online success.
Top 8 Ways to Discover a Good Company Domain Name
There are hundreds of ways to pick-out a domain name. You could ask friends, make-up a word, put together your initials, use a domain suggestion tool, or simply rely on your already chosen company name. However, with this many choices, it is easy to become bogged down in your search for a good company domain name. Below are the top seven ways and tips for discovering a top-notch company domain name.
- Keep it simple and use keywords. – One of the biggest mistakes that people make is choosing a name that takes too long to type and is too hard to spell. Keeping the domain simple will make it easier for people to find and remember. The use of industry keywords is also a popular choice for many small to mid-sized businesses.
- Avoid numbers and hyphens. – Numbers are often misunderstood over the phone; for example, people won’t know if you are using a numeral (4) or spelling it out as “four.” Hyphens are often misused underscores or used in the wrong place.
- Conduct a little research amongst your peers. – Make sure that your chosen domain name isn’t going to be directly competing with your competitors. Also check for copyright or trademark issues. When in doubt, ask around! Your fellow industry peers can use their expert knowledge to help you to brainstorm a good domain name.
- Use a domain tool generator and see if local is the way to go. – If you are a local company, having a keyword domain name might help you to receive better search results. For example, www.losangelesplumbing.com. Using a domain name service, such as GoDaddy, will help you to gauge how similar your company domain name is to other websites in your field. GoDaddy will also generate similar website addresses, which might be more to your liking. Other name generator tools include: Lean Domain Search, BustAName, Name Mesh, DomainsBot, and NameStation.
- Keep it short and consider abbreviating your company name. – In some cases, the shorter the better, this way people actually remember the domain name when it is no longer in front of them. You can also abbreviate your company name, consider using initials. For example, the New York Times’ website is, www.nytimes.com. and the Wallstreet Journal choose www.wsj.com.
- Use your company name. – If you have a great company name that happens to be unique, go ahead and use it. If the opportunity presents itself, you might want to also buy the .com, .co, .biz, and your country-specific website ending, such as .us for the United States.
- Use a thesaurus and a dictionary. – On the off-chance that you don’t like any of the above ways and tips, you can always use a thesaurus and a dictionary to choose a company domain name. Determine what word perfectly summarizes your company’s services, products, or unique selling point. Then use the thesaurus to discover a synonym that invokes a positive user reaction, is easy to spell, and meets any of your additional criteria.
- Find one at a domain marketplace. If you can’t come up with your own unique domain, you can find some decent domain names for sale at one of many domain auctions and marketplaces online. Check out sites like Above.com domain marketplace or Flippa.