What you blog about can help make your business successful. It’s a simple fact, but one that so many people don’t understand. When used properly, blogging can be used as a marketing tool to drive customers to your website.
Whether blogging is just the latest marketing trend, to be replaced by another content creation method in the future, remains to be seen, but one thing is for certain: blogging is an integral part of internet marketing. If you haven’t started a business blog, you should employ this latest marketing strategy on your website now and start reaping the benefits.
Here’s why blogging is so vital to your website’s marketing success:
Blogging Increases Traffic
Search engines value new and top quality content highly, and a blog provides an excellent vehicle to host and propel this type of writing. Customers are attracted to this same type of content so an updated blog will attract both new and recurring visitors.
Blogging Shows Expertise
Having blog posts on your website, whether you wrote the content yourself or paid a writer to do it, will offer important information to your visitors. Blog posts can be written as how-to articles, interesting narratives or as a way to provide information on product and service updates. For instance, if you have a site that sells products to consumers that helps control animals around homes, you could have a blog post about how to get gophers out of your garden, or how to use bird repellent. Through a blog, you can establish yourself as an authority in your field and provide a place users can trust to give them the right information.
Of course, your success becoming an industry expert depends on really being the right information – if you use your blog as a place to throw up random content that isn’t even factual information, you will only be hurting your reputation, not building or polishing it.
Blogging Incorporates Social Media
If your blog is filled with content that people like, it’s a perfect way to raise consumer awareness of your brand and product line. Visitors like to give Facebook likes, send out tweets and pass along links with good information or that lead to useful sources. If your blog post is linked or tweeted, it goes out to that person’s followers and connections and will direct people to your website. It’s advertising with a ripple effect, and even better, it’s free!
Blogging Enhances SEO
If you need more persuasion as to why blogging is important to the marketing success of your website, then check out this next reason—it boosts the power of your website’s search engine optimization. SEO and business blogs go together nicely; this process is called content marketing. A blog serves as a great method of getting more well-optimized content onto your site.
Every blog post should be strategically written with relevant terms in mind to improve you site’s presence in the search engines. The more SEO-friendly pages and content you have on your site, the greater the chance it will land in front of searchers’ eyeballs. Once these potential customers are done reading your post, they may go to your main site to see what you’re all about.
Shows an Active Website
Having regular blog posts will keep your website looking active to your visitors. No one wants to buy anything or obtain information from a place that seems abandoned or outdated. Oftentimes visitors like to leave comments to express their own viewpoints and opinions. This will show others that people actively engage with your content, and it makes you seem more human. Search engines will also notice a website’s value when it shows recent and constant activity, whether that’s a consistently updated blog or a string of comments with lively related conversation.
Earns You Backlinks
Great job! You’ve built up a blog chock full of useful information, and searchers are stumbling across it, reading it, and engaging with it by commenting or sharing it to their social networks. All that activity looks great to search engines, but what’s even better is that if your resource is useful enough, other websites will begin to link to it. Your “Ultimate Guide to Bird Repellent” may turn out to be a big hit with the gardening community. This collection of hobbyists, like many others, have a very active presence in the blogosphere and if they like your content they will link to it. Google was built on the idea of links showing trust and power; basically, the more quality links to your site, the better. So get writing that content and get out there!
About the author:
Adrienne Erin is a blogger and internet marketer who believes that blogging is one of the most important things you can do for your search engine ranking and traffic. She has loved writing ever since graduating from her online college and one of her favorite things to blog about is the search industry, one of the most constantly-changing and growing fields in the world. Adrienne is a regular contributor to SiteProNews, Search Engine People, and a number of other industry blogs.