Having an eye-catching logo design is one of the most important aspects of any business. If a company has a logo that doesn’t attract customers, sales are going to struggle no matter the industry. If you’re struggling to come up with a logo here are a few suggestions.
Option 1: Hire a Marketing Agency
These guys are the experts, right? Why not hire them to create a logo that will most definitely attract customers. Chances are you’ll be pleased with your new logo, but at a price. Marketing agencies usually come with a steep price and there are much better options for getting a custom logo design.
Option 2: Hire a Freelance Designer
Hiring a freelance designer is a great way to get a logo professionally done. Design is their job so they’re usually good at it. You can expect a few great designs at a decent price. The problem with this is there won’t be very much variety in the design. Sometimes it’s tough to get across the idea in your head to the designer to put on paper, and this can be a major problem.
Option 3: Do-It-Yourself Logo Maker
Creating a logo in house is a great idea; the only problem is you’re not an artist. This can lead to a sloppy, unprofessional looking logo. DIY sites like LogoSnap.com and LogoGarden.com provide a great opportunity to make a professional logo without the expensive cost of a marketing agency or freelance designer. Go to these types of websites and follow the instructions for a professional logo. Using this type of service will establish a professional brand leaving the competition behind.
Logo design and branding will continue to be a huge part of any business. Don’t get persuaded into spending big bucks on a logo that you might not like. Set a logo design budget that you’re comfortable with and get your money’s worth.
About the author: Zach is an experienced web designer that specializes in logo design and graphics for marketing material.