5 Steps for Social Media Success

Some businesses are still hesitant to get involved with social media. Others have social profiles but rarely ever update them. Utilizing social media not only helps promote your brand and increase brand loyalty, but it has an impact on your online search presence as many social signals are now incorporated into the search algorithm of the major search engines. That being said, you don’t want to dive head first into social media marketing without creating a plan first. In order to get the best return on investment for the time you put into managing your social networks, you need to be continually engaged. Many businesses set up accounts and then forget to update them, or leave months in between posts. Here are five steps to take when embarking on a social media marketing campaign to help you get the best results across your different social profiles.

1) Strategize

Before you begin any social media marketing, you first need to make a plan. Not all social networks are created equally, and you need to do your research first. If your business requires a lot of visuals, Pinterest may be worth looking into. If you offer educational or informational services, video tutorials on YouTube would be a worthwhile investment too. Weigh your options and look at what networks work best with your business.

2) Post Content That Is Share-worthy

The most powerful aspect of social media is its ability to share information across multiple channels in a short amount of time. You want to make sure that the content you post is shareable. Think about all of the videos that have “gone viral” and have been viewed millions of times, across the world. Well crafted, informational content will be shared by your followers which helps boost your influence on the web.

3) Keep It Going

Social profiles have prominence in branded search. When people look for more information about your brand, they’ll check out your social profiles to see what other people are saying. If your last update was a few months back, it not only looks unprofessional but it reflects poorly on your current followers as you aren’t engaging with them.

4) Be An Active Member of Your Community

Social media is a great platform for social networking. Use your branded social profiles to share content from other industry leaders. They may in turn share your content down the road to their set of followers which expands your reach. You can also use social media to connect with prospects that can lead to new business opportunities.

5) Engage

Social media is another way to communicate with your audience. Your audience also uses social media to communicate with you. Instead of writing an email or filling out a form on your customer service page, many people will post or Tweet comments, questions, or even concerns on your social media page. Take the time to respond to these inquiries. Others will see your response which demonstrates that you are actively engaged with your customers.

About Nick Stamoulis of Brick Marketing

Brick Marketing is a full service SEO solutions firm that helps companies in the United States and Canada increase website visitors. Call Brick Marketing at 877-295-0620 for a custom SEO quote.
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13 Responses to 5 Steps for Social Media Success

  1. Stanley Rao says:

    Social media is a great way of getting in more customers. The most powerful aspect of social media is its ability to share information across multiple channels in a short amount of time

  2. Sharron says:

    Yes, the promise of social media is strong—direct contact with customers and prospects who were previously unreachable. This means greater exposure, increased traffic, better insight and enhanced search rankings—all without costly middlemen.

  3. jammy says:

    Yes, for social media success posting quality content for your web pages is very important. In social media you need to first set the target audience according to your product and then Strategize your work. This means you are getting the relevant traffic and your product is exposed generating good conversion. Many social media marketing company are using these points to get the result and enjoying a blend of success.

  4. Lucky says:

    Linkedin is the best B2B and it’s great for Local business

  5. Visit says:

    Luckily, at least as far as social media goes, there are a number of tools that can help. Great platforms have been created that enable brands to track the reach and effectiveness of their social media campaigns. And, while these options come in every imaginable price range, we think there are a few guaranteed to fit your budget (or lack thereof).

  6. Chris says:

    Engagement is probably the most important on that list. Also, keeping active on a daily basis is something that should be emphasized. Why should someone “Like” or follow you if you are never posting.

  7. Quality content with real value usually inspires people to share and comment. These comments are an excellent way to inspire additional communication and connect on social media. YouTube tutorials are also an effective way to get attention and be considered a reliable resource.

  8. Social media is what you need to get on the top. I totally agree with the article. The most important point is “Post content that is share worthy” Offering useful tips and advice to the social community is one of the best ways to promote your website!

  9. That’s one of the things so many people miss on social media, is posting content people want to share. Don’t just plug your website all the time, interact, get personal, show people thinks you yourself would share. You have to share, like and re-tweet their stuff too, read out to them, work on joint projects. It helps!

  10. Yasir says:

    Facebook is a great Viral Marketing source on internet . Users on Facebook see a comment they like , and they discuss it by sharing with their family and friends . Implement this power by giving useful and exciting information to your users and they will share it with their family and friends , who will share it with their family and friends and so on. People used to buy from other people and they like it , and having a profile of your business company interact with your customers in a openly way creates your business more accessible than an official website .

  11. SEO Packages says:

    Hi there. Yeah I agree with your every point but your point number 4 i.e be an active member is the best point of your blog.

    Thanks

  12. Social media marketing isn’t about hugs, kisses, rainbows or any of the like. For B2B companies looking to grow their business, social media marketing is about one thing: leads.

  13. In my opinion point no. 4 and 5 are the most important points. Because it is not just to create an account in social media but you should have to be active and engage with the audience that you are targeting. Really nice to read your post. Thanks for sharing.

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