Strategic back linking is essential to growing blog and website traffic. Quality, organic links bring value and quality to your site, boosting Google’s search engine rank for you website. Building backlinks, however, can be a challenge. Thanks to revisions to Google’s search engine optimization rankings, trustworthiness and quality of links is more important than ever before. Link-baiting scams or other questionable indexing practices can send your site to the bottom of search engine results. So how can you ensure that your backlink strategy is successful? Follow these three best practices for link bait:
1. Build links naturally
The easiest way to create organic backlinks is by adding insightful comments to other blogs. Google loves blogs because they provide a continual stream of fresh, relevant content. When you comment on other blogs, be sure that your blog’s address is listed as yourdomain.com/blog. This makes it easy for Google to connect your comment back to your blog.
2. Don’t buy links
Google, as well as Bing and Yahoo, claim that buying links will actually hurt, rather than help, your blog’s ranking. Is the risk/reward ratio really against you? In short: yes. Google considers paid links to be a form of link spam. With the latest version of Google Panda, sites that are linked to link-buying farms will be flagged and penalized. That means your blog or website may be removed from search engine results. Rather than spending your time buying and selling links, focus on improving website content and generating quality, organic backlinks.
3. Quality link bait helps
Entertaining, informative or valuable content is essential to building a high-trafficked blog or website. This content will “link bait” other users and sites to link back to your site. Not only will visitors keep coming back for more, but they will also be more likely to post links to your website on their blogs or sites. Searching for a quick way to go viral? Consider posting an infographic or powerful visual on your site. Users are more likely to share infographics and visual images on Facebook and other sites, which naturally builds your site’s backlink power. When it comes to link bait, quality, original content scores higher than purchased back linking or copied website promotion material.