There Is No One Size Fits All Social Media Strategy

Social media is now a part of our daily lives, which means that if you are a smart marketer you are leveraging it for business. However, all too many businesses make mistakes once they enter the social media space. This is mostly a result of not really understanding the medium and not knowing what to do once they get there. It’s easy to sign up for an account but once that’s completed there’s often a “Now what?” kind of fear. Many businesses look to see what other businesses are doing in social media and then develop their own campaign to match. What they don’t realize is that trying to do what the other guys are doing is one of the worst mistakes that they can make.

The right way to use social media for business depends on many factors including target audience and business size. Perhaps the most important factor to consider is the nature of the business. Social media efforts should be in line with the brand image and reputation and all other marketing efforts, both online and offline. There are plenty of social media tactics and tools that can be used for brand pages, but that doesn’t mean that you need to use them all. It’s very likely that not every function of social media is applicable to the needs of your business. Doing it all or doing too much can lead to confusion, distraction, and possibly even frustration of followers.

Some of the popular social media strategies for businesses are to hold contests, promote special deals and coupons, and encourage fan and follower check-ins. For local businesses and B2C businesses, these strategies are great for raising awareness and encouraging social participation and engagement. However, these strategies may not make sense for a company in the B2B services industry. Every social media strategy should be unique.

The key to developing the right social media strategy that works for your business is to do some research and plan ahead, instead of jumping in and figuring it out as you go along. This all starts with deciding who will manage the campaign. Obviously, a small business probably doesn’t have the resources to outsource the work. This isn’t a bad thing. After all, the people already working at the business, especially the business owner, know it best. For a larger corporation, there may be more than one person involved in the social media strategy. If this is the case, they all need to be on the same page from the start.

Social media is a great tool for building a brand and it now has an impact on SEO. However, for all businesses it’s important to remember that a social media page shouldn’t be the end point of interaction. It’s important to get followers to click over to the actual brand website in order for them to take action.

About Nick Stamoulis of Brick Marketing

Brick Marketing is a full service SEO solutions firm that helps companies in the United States and Canada increase website visitors. Call Brick Marketing at 877-295-0620 for a custom SEO quote.
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17 Responses to There Is No One Size Fits All Social Media Strategy

  1. hora loca says:

    What a great article ..!
    Often do not know how to start working on the issue of social networks, but with all this information, I start making sure a good job of SEO. .. Thank you very much!

  2. adumpaul says:

    Social media is now more advanced and more popular.Facebook,Twitter,Orkut are leading social networking site.

  3. Sharron says:

    Social media is important to keep in contact with your customers and also to get new potential customer, twitter and email marketing i find are quite effective

  4. Ray Rogers says:

    I have to say regarding Social media on the net. It’s hard to keep these days with so many changes. Sometimes I think you need three heads on your shoulders. You think your making progress and then as quick as a deck of cards it can come tumbling down. Maybe is a wrong way of thinking sorry.

    Ray

  5. I agree 100%, I just finish reading the pigeon hook report from Mike and it basically boils down to one thing, setting up a social strategy that will be beneficial to your visitors and readers and in turn help you as well. You can just set up an account and start spamming ppl and think that you will gain followers and business to boot, and then wonder why google isnt ranking you higher because of it…

    Simple method…make good content and put out good stuff that ppl will like and int turn the world will like you back, then your page ranks go up, your visitors goes up, your bank account goes up…lol

  6. Terry says:

    I agree , no one size fits all. I have seen many sites getting benefited by SMM, However, I personally have not been able to get social media response as well. Would love to get some good tips on social media marketing

  7. SEO. However, for all businesses it’s important to remember that a social media page shouldn’t be the end point of interaction. It’s important to get followers to click over to the actual brand website in order for them to take action.

  8. You are definitely doing a great job of promoting yourself and Brick Marketing Nick. I have been following you for a while and appreciate your great content and SEO strategies.

  9. This is really true that social media is playing vital role now a days. We can’t ignore the importance of social media. Sites like Facebook, Twitter & LinkedIn are very important for the use of social media.

  10. Social media is not restricted to just facebook and twitter anymore, there’s much more to it and will keep growing.

  11. Dan Carter says:

    You’re so right – make it look natural

  12. techcommerce says:

    I think what you have pointed out that they don’t know what to do once they get into social media is the basic problem, we definitely need to strategize and then use social media to increase business.

  13. different strategies should be used for different business, finding out target audience, business size is very essential and as you said based on this the strategy should be made and the title says all.

  14. Social media is important to keep in contact with your customers . and grow your besness

  15. I use the MashShare social media buttons to get more shares. Has anybody here ever used them? They are like the ones Mashable uses

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