If you know anything about online marketing it’s likely that you know what infographics are and may have even seen a few of them while browsing around the web. Infographics are popular because they are considered to be a good source of “link juice”, meaning that people tend to share them frequently which helps to build up a good link portfolio and build brand visibility online. These infographics are so “sharable” because they provide the most important information on a given topic in an easy to understand matter. Instead of writing a blog post, article, or whitepaper that is heavy on numbers, facts, and data, businesses create an infographic that is easy on the eyes and easy to understand.
While it’s true that there are multiple reasons that an infographic is beneficial, not everyone should create one. An infographic supports a strong web presence. If you don’t already have a strong web presence for your brand within your niche, you have more important things to worry about.
An infographic is only effective if people are going to actually see it. If you don’t have a strong online marketing foundation, it’s doubtful that the infographic will be very powerful. In order to get your infographic shared to build your link portfolio and brand online, you need to have a significant number of people to share it with. Are you active in the social media and blogging community? Do you have a respectable number of opt in email newsletter subscribers? If not, how do you expect your infographic to be found? Don’t assume that people will eventually find it somewhere on your website. The goal of an infographic is for it to travel, and if you can’t start the process by sharing it to a significant number of your own followers, there really isn’t a point.
Another thing to consider about infographics is that if you want to do it right, it’s not easy. It takes time to research the topic and organize all of the information in a way that flows smoothly and makes sense to the reader. Once you’ve spent an appropriate amount of time preparing it, it needs to be developed and designed. If you don’t have an in house designer, you need to outsource the work to a professional, which will cost you. If you don’t already have a strong online marketing foundation, your money and time is better used elsewhere.
In order for an infographic to be truly effective, it needs to be accurate, beneficial, and professional looking. It also needs to have the potential to reach a wide audience. If your infographic won’t meet these criteria, don’t bother. Work on everything else first, and then create an infographic that is worthy of your time and resources.