5 Important Video Marketing Tips

YouTube is the second largest search engine after Google.  This proves that people want to watch videos to learn and to be entertained.  It’s important for marketers to take advantage of this and incorporate videos into their online marketing strategy.  While it may seem overwhelming, it really doesn’t have to be.  To make a video, all a company really needs is a camera, someone to film, and some simple editing software.  Videos can be made about just about anything ranging from a tour of the office, an employee interview, or a client testimonial.

Here are 5 video marketing tips:

Provide Value
A marketing video needs to serve a purpose and provide viewers with some sort of value. Like any other form of marketing communication, content is key.    If there doesn’t seem to be any reason to watch the video, people will quickly click away from it and be annoyed that they wasted their time.  The video shouldn’t be too long.  The point is to pique the interest of the viewer and leave them wanting more.  The goal of any marketing video should be for the person watching it to take some sort of action after viewing it, such as making a call or filling out a lead form.

Optimize Each Video
Search engine optimization isn’t just for text based content.  When uploading a video online it’s important to optimize them using targeted keywords in the titles, descriptions, and links.  Videos can rank in the search engines, too.

Don’t Limit Yourself to YouTube
Sure, YouTube is the most well known video uploading and sharing site but there are numerous others such as Vimeo, Metacafe, Break, Daily Motion, and Yahoo Video.  Be sure to check those sites out as well.  Utilize social media sites like Facebook and Twitter to promote videos by posting and tweeting links to them.  It’s also a good idea to incorporate some videos into your website.  Providing an interesting video that users will want to watch will decrease website bounce rate.

Videos Shouldn’t Replace Other Important Content
Marketing videos can be great promotional tools, but it’s important to not overdo it.  Not everybody loves to watch videos and some people still prefer to browse through a website and read the text based content to find the information that they are looking for.  A video should never replace all of the other necessary elements of a website.

Have Fun With It
Producing a video provides an opportunity to make a business seem more personable and relatable.  A video can give a face and voice to the company and prove that there is more to the business than corporate “robots” that hide behind their computers all day.  It’s okay to have some fun with the process of creating and uploading a video.  However, it’s important to always keep the brand and company mission in mind when creating videos.  Never post anything too informal or inappropriate because it could hurt a company reputation.

About the Author:

Brick Marketing is a Boston MA based SEO and SEM company.  For more information please call 877-295-0620 or visit http://www.brickmarketing.com.

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