A profitable website is a traffic rich website, the simple maths are; more traffic to your website the more revenue, sales and leads you will generate.
Website traffic can come from a variety of different sources; the traffic source can dictate the traffic quality and demographic. For example; if you have a website that services only Northern America, traffic from Europe or Australia is not going to be much help to you, so is poor quality traffic (for your website).
There are two popular means of driving traffic to your website, paid traffic i.e. Cost Per Click and Banner ads and organic traffic i.e. search engine optimization, blogging.
Paid Traffic Methods
Banner Advertising – this involves creating a banner about your website and buying space on partnering sites to display your banner. Make sure you double check that your banner is working and clicking through to your website. Seems like common sense right, unfortunately in my experience it is often not done.
CPC – Cost Per Click advertising, the most popular form of CPC is Google AdWords. Paying Google to display an ad within their search results based on a certain search term you nominate.
Buy Click Traffic – This service lets you choose how much traffic you want to your site, you can also choose traffic demographics i.e. location and even vertical such as shopping traffic, beauty traffic, arts and craft traffic etc.
Guaranteed Inclusion – Some search engines still offer this service, you pay a flat fee for 12 months this guarantees your website will be included in the search engine and re crawled on a regular basis for 12 months.
Contextual Advertising – These are small links within text that act as advertisements and are billed on a CPC (Cost Per Click) arrangement.
*if you are paying for traffic make sure you are tracking the traffic – this can be done via website analytics programs.
Organic Traffic Methods
Link Building – A link from another website can help drive traffic to your website. You can get links on other sites by writing content for the website i.e. guest blogger or via link exchange – you link to their site and they link back. Link exchanges work best when there are 3 sites involved in the exchange, thus creating a triangle effect.
Blog Comments -Where possible comment on blogs such as this one. Comments can include a link back to your website (make sure it a valuable comment and not just for link purposes).
Social Networking – Using Facebook, Linkedin, Twitter etc to drive traffic to your site is simple and very effective. Promoting to a trusted audience gets the best response and can help further promote your site amongst your friends ‘friends’. Include a link to your site within your profile or tweet about your site, perhaps featuring a specific web page.
Website URL Promotion – Make sure you promote your website URL on your business card, email signature, letter head and any other promotion you are doing.
Search Engine Submission – Submit your website URL to search engines, Google generates a high volume of traffic to website but let’s not forget there are 100’s of other search engines out there wanting a piece of the Google action.
The above has touched on the more popular ways of driving traffic to a website, since the web is becoming more intuitive and clever, there are constantly new ways of driving traffic to your website.
Keep trying new methods to see what works for your website and if you have come across an effective way of driving traffic please share it with the rest of us here on the blog.