I’ve been asked for some tips on how to start driving traffic to a new
online store, whilst writing the email I thought it best to share this
with the rest of you I hope you can all benefit from some of these
ideas – often the simplest steps are over looked.
There are a few things I would suggest for you to do which should move
you forward in search optimisation and traffic generation.
Create and submit a XML sitemap to the tier 1 search engines, this will ensure that the site and all its pages are indexed (included in the search engine) as this is often a major battle for large ecommerce sites.
Search Engine and Directory Submission
Create a free NeedMoreHits.com account and complete a full search engine submission (this will cost you either USD $25 once off or USD $125 for 12 months). These submissions help increase your long tail traffic from the tier 2 and 3 search engines as well as build back links from directories.
Product feed sites are a great way of capitalizing on traffic from popular product feed sites at the same time getting exposure for your site and products and driving sales.
Local Business Listings
I’d also look into doing a local business listing with Google, Yahoo and MSN. We offer a local business optimization and listing service with our local business listing product they will manage this for you, else you can do this for free at each search engine.
Follow the above points and getting selling.