Could this be the end of Google? Yahoo has recently completed a deal
with Microsoft’s search engine Bing. Bing is now going to be powering
the Yahoo search results.
When this deal comes to fruition (hopefully by 2010) Bing will go from a search market share of 8% to a whopping 28%. Figures like these will be putting the pressure on the big kids at Googleplex.
The agreement between Yahoo and Bing is for 10 years.
Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies.
Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network.
Yahoo on the other hand will be acting as the sales force for both companies’ premium search advertisers.
This deal will not affect other properties such as email, IM and display advertising for Microsoft and Yahoo.
The following few months are going to be VERY interesting for natural search, how is this partnership going to affect Google, how will Google respond to the new Bing / Yahoo partnership.
Finally, are the two companies going to rebrand seeing something like “Binghoo”? (Ok, bad joke)