Will Yahoo Bing Google?

Could this be the end of Google? Yahoo has recently completed a deal
with Microsoft’s
search engine Bing. Bing is now going to be powering
the Yahoo search results.


When this deal comes to fruition (hopefully by 2010) Bing will go from a search market share of 8% to a whopping 28%. Figures like these will be putting the pressure on the big kids at Googleplex.

The agreement between Yahoo and Bing is for 10 years.

Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies.

Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network.

Yahoo on the other hand will be acting as the sales force for both companies’ premium search advertisers.

This deal will not affect other properties such as email, IM and display advertising for Microsoft and Yahoo.

The following few months are going to be VERY interesting for natural search, how is this partnership going to affect Google, how will Google respond to the new Bing / Yahoo partnership.

Finally, are the two companies going to rebrand seeing something like “Binghoo”? (Ok, bad joke)

Further reading:

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9 Responses to Will Yahoo Bing Google?

  1. Johanna says:

    No, I don’t think it will be the end of Google. Hopefully, not. I think Google has some features that the others are lacking still.

  2. No, it’s far from the end of Google domination. As long as Yahoo still keep its search engine interface like now, there will always be more and more people prefer Google for searching. The graphics etc in Yahoo made the rest of the world (outside US, Europe, and other developed countries) hardly able to load the page. It’s much easier to use Google just for that reason, not to mention the better search algorithms used by Google.

  3. Addme says:

    Interesting points you’ve raised.

  4. Addme says:

    Google advocate much? 😀

  5. unlimited says:

    As advertisers we like adcenter for the great conversion rates of Bing’s traffic.. With Yahoo though we are forced to buy clicks from junk partners that send nothing but fake clicks.. It’s a daily job to monitor all the new bad-domains to block.. And you have to PAY for all that.. 😛
    With the current merge of Yahoo and Bing let’s hope the new “team” will do it RIGHT by giving the advertisers the choice to pay only for real yahoo/bing searches.. just like Adwords and adcenter allow (for now?).
    Just my 2 cents
    Cheers!

  6. Know Orange says:

    Where can i subscribe to the site’s newletter ?

  7. Does this website have a mailling list?

  8. factsd says:

    well i also think that it is barely going to affect google, Google has firm roots and these small cyclones or turbulence’s are barely going to sway its firm tree.

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