From time to time even the best minds (yes including mine) can hit a
creative brick wall, making it difficult to find topics for blog posts
and newsletters. In response to this I (with the help of my friends at
VerticalResponse) have put together five points from where you draw
1. Highlight One Of Your Customers
You should always be asking your customers how you’re doing. You can do this using surveys. When you get some great feedback, make sure you reach out to that customer and ask them if they would be ok with you promoting them on your site and in your email campaigns. Nothing sells your product better than your customers, not even you.
2. Your Awards & Reviews
Were you given an award, reviewed or published somewhere? Your customers want to know that you’re doing well. They want to know that businesses they patron are A-List players and will continue to grow so make sure you let them know.
3. Give a “How To…” or a “5 Easy Steps To…”
You are an expert at what you do and I’m sure that you have knowledge others want to learn about. So create a weekly topic that you can speak to that your customers will benefit from. Make your steps short and sweet and give them only a taste in your email campaign since you’ll likely want to send them to your site for the rest.
4. Email Pictures About Your Event
If you hosted or attended an event and you posted pictures of your customers to YouTube, Picasa or Flickr, why not send an email about it! Highlight a few pictures in your email and write about the exciting event. Talk about great conversations that you had. It might get more people out to your event the next time you either have one or attend one.
5. Any Holiday Will Do!
Capitalize on any holiday you can! A VerticalResponse customer emails about March Madness and April Fool’s day and weaves the holiday message into their emails. They’ll even create a promotion around the holiday. I challenge you; any holiday can be paired with any product or service. Hey, I’ve seen our customers selling Botox for Valentine’s Day!
Got anything laying around that you might not think to talk about? Let’s hear about it!