URL Shortening Services

I was looking into URL shortening services recently – there are literally THOUSANDS out there! Of course, I didn’t count them all but there does appear to be an abundance.

What is a URL Shortening Service? Good question:

They shorten long URL’s making them engaging and easier to work with, really?!

So why do would I want to shorten a URL in the first place? Firstly, if I link to a long unsightly URL within HTML then I could do this via text aka “hyper link” making it appear more orderly. Secondly if I am sending an email, writing documents or on twitter, it optimizes space and makes things look much cleaner.

After a bit of thought I realized, there must be something more to it, what other bits of Internet traffic gold could I get out of these services?

Since I placed myself on the twitter bandwagon I’ve been using a URL shortening service http://is.gd. I’ve always wished I could see how many of my twitter URL’s are getting clicked, which would give me a greater understanding of what I should be venting and sharing (as I do like the sound of my own voice).

This got me thinking……..


1.
Imagine the traffic that these guys are putting through, each time
someone clicks on a shortened URL’s the click will go from the
shortening servers through to the final URL. A popular URL shortening
service would be channeling thousands of clicks at any given second =
TRAFFIC TRAFFIC TRAFFIC!

2. What about all the extra data they
are capturing? These services would store some great information about
what sites are popular and where they are clicking. I’m sure there
would be plenty of Competitive Intelligence guys out there that would
pay serious cash for this info.

3. Visitor tracking – some of
these services let you preview the page before you land on it (one of
the reasons for this is to limit abuse). OK, let’s say a visitor
previewed the page though never landed on it! I’m sure there is data to
extract from these stats, bounce rates etc?

After reviewing various URL shortening services to see what Internet gold I can get (thanks to mashable urlshortening services and seomoz the benefits and pitfalls of url shorteners). I’ve decided to opt for http://bit.ly/ since they provide more thorough analytics.

These guys are free, provide a pretty cool service, it is jam packed full of graphs, and is simple to use.

What
I like is when you login you’re greeted with a clean interface that is
easy to understand, bang straight in front of you is the URL field,
whack in the URL and click shorten .. DONE!

Taking the next step
and getting a little smarter you can then post this directly to your
twitter account and within minutes you get some data to flick through.
The cool thing about these guys is they provide relatively quick
reporting on traffic. Within a few seconds of posting I can see people
in Canada, UK and USA are clicking on my posts. Very satisfying –
people actually read my tweets!

At a glance you can also see which shortened URL has received the most clicks, handy.

Other features include:

Sharing Your URL
Sharing the shortened URL via other means i.e. email, gmail (which last time I looked was email?) and Facebook.

URL Meta Data
They
provide info about the URL, most importantly the Meta data. I’m not
entirely sure why they include this as these shorten URL’s are not
exactly SEO friendly but hey – I LIKE IT!

My question is, where
can they go from here? Can they capture more data and use this to
measure demographics and provide specific CI data? What other analytics
are possible?

In the past I was skeptical about URL shortening services, but I am sold on http://bit.ly. They have become my partner in twitter in a really “short” time.

This entry was posted in Social Media, Software & Tools. Bookmark the permalink.

16 Responses to URL Shortening Services

  1. Nice observation Bill. . Shortening your URL may help you get some google friendly options, but it doesn’t seem to be as effective as it was before 2 years. In the latest advancements of the search engine spiders, search engine optimization has not left by mere re occurring your desired keywords or using such tinyurl tweaks, it is highly required that your website design and content should serve as an enticement to the web spiders. Shortening services really decreases the link value, that indirectly hits your popularity status. It’s of no use to have a site which doesn’t comply with the standards of search spiders. I got my medical website reconstructed from a web designer and marketing company named medicalwebexperts.com. They need to almost reconstruct every page to make it compliant with search engine algorithms. After a few months of time, the impact was definitely distinctive in my income. I have got a steady increase in the patients, which was a direct result of reconstructing and marketing my old obsolete site.

  2. Addme says:

    thanks for the comment. Who’s Bill? 😉

  3. Many SEO companies claim that the SEO process can generate profitable traffic. I do not agree to this statement because I think that the issue is far more comprehensive and needs expertise from other professionals, persons who known more than merely the IT business

  4. Issac Maez says:

    Good post mate!! Keep ’em flowing!

  5. Andrew Pelt says:

    Good post mate!! Keep ’em flowing!

  6. One can assume you are an expert on this topic! I am unveiling a website soon, and your information will be very useful for me. Give Thanks for all your help and wishing you all the success in your business.

  7. Issac Maez says:

    Hi I was wondering what theme your are using for your blog? Looks great. Can you email me the link to the theme @ jondw2342@gmail.com thanks 😀

  8. Addme says:

    Hi Issac,
    The theme is a custom addme theme – thanks for the feedback
    Matt

  9. Rob Smith says:

    i find this very embarrasing but the product in my website link really helped

  10. Howdy. I just noticed that your blog looks like it has a code issue at the very bottom of your web page. I am not sure if everyone is seeing this same bugginess when browsing your website? I’m using a completely different browser than most folks referred to as Opera, so that is what might be causing it? I just wanted to make sure you know. Thanks for posting some great information.

  11. Addme says:

    Thanks for the feedback – we’re currently working on resolving some cross browser issues.

  12. Chexsystems says:

    does the subscribe thing send your stuff to my email, or does it just send me a link to your new posts?

  13. azad says:

    Good post mate,i find this very pleasure but the product in my website link really helped. my twitter @photoshophelp24

  14. These URL shortening services have taken off even more now! I see bit.ly on Twitter all the time even though Twitter does it own shortening sometimes.

  15. John Bond says:

    I always shorten my URLs manually. It’s easy to shorten though so I wouldn’t hire a service to do it for me. It takes a little more time but I’m okay with it.

Leave a Reply

Your email address will not be published. Required fields are marked *