5 Reasons Why Your Backlinks Don’t Function Properly

5-reasons-why-your-backlinks-dont-function-properlySEO ain’t easy, we all know that. It’s commonly known to be the Internet’s “dark science,” hence so many people quitting trying to promote their websites and making it to the first page.

You can often find articles like “SEO isn’t relevant anymore” springing here and there. However, this statement can’t be further from the truth. The truth is that SEO is doing very well and is a defining growth factor in many successful businesses over the world.

The most common reason people get irritated with SEO is that their backlinks aren’t as effective as they estimated, forgetting that there is a considerable number of things that can go wrong with your them, which will hinder your company’s growth. Here are the most important things you need to take care of. Read more...

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5 Ways to Use Localization to Gain More Organic Traffic

Localizing your website from English to other languages can bring a number of benefits to your business. If you’re looking to expand your sales and influence to other markets from all around the world, website localization is the best way to do so.

This will result in your gaining more organic traffic and improving your sales a lot easier than you would expect. As your area of influence grows, you will be able to attract more people through direct links from search engines and social media platforms. Here are some ways to achieve that. Read more...

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7 Ways to Make Use of Customer Reviews

7 Ways to Make Use of Customer Reviews

Even though many entrepreneurs focus on just not losing money, a business is only good as its growth rate. If you want your project to have a good chance of succeeding, you need to constantly work on improving it and getting it to the next level.

A major component of this mission is increasing your website’s conversion rate, which will, in turn, drive your sales. So, how does one accomplish this?

While marketers tend to ignore them, customer reviews play an important role in growing your business. By knowing what your customers think, you can decide what to keep and what to discard from your business strategy. Read more...

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SEO Methods Sinking Your Website Position

SEO Methods Sinking Your Website Position

There are a lot of SEO strategies going about and many of them don’t actually work. Some are outdated. Others have simply been made up and are in common use because they sound good. Both of those categories can end up hurting your ranking. Be it because you can only use so many strategies or because Google and the other search engines now actually penalize you for using them.

For that reason, it always helps to take a look at the common strategies that are being used out there and which ones might actually end up being counterproductive. After all, we don’t want all that hard work we’ve put in to be rendered useless because of a few small mistakes! Read more...

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Do You Really Need a Website When You Have Social Media?

Why do you need a website when Social Media is all the rage?

Is it worth the investment and extra expense?

Social media is one of the best places to promote your business and gain customers through engagement and building devotees. If you have a solid social media following and engage in trust-building relationships with potential customers, you may wonder why you need a website at all. Facebook offers you a page that acts as websites for potential customers to find you, Twitter connects you with an entire world of people in 140 characters, and with the Instagram and Pinterest gaining in popularity, promote yourself online is endless. You might find owning a website isn’t worth the money. But, aha! It is! Read on to find out why. Read more...

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The Dangers of Abandoning A Domain Name

Whether you’re renaming a website or deleting it altogether, it might seem harmless to let the old domain name expire. Yet, web domains are a gateway to other online services, making them the perfect target for stealthy cyber attacks. Expired domains allow clever cyber criminals to gain access to emails, passwords, and financial data without hacking your site. If you don’t want sensitive information to end up in the wrong hands, think twice before releasing a domain back into the open marketplace. Read more...

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What to Look for in Social Media Monitoring Tools

Social Media Monitoring Tools

Social media marketing has become a preferred method of reaching and acquiring new customers for both new and existing businesses. In order to launch increasingly effective social media campaigns, social media monitoring tools and services are essential. Knowing what to look for in social media monitoring tools ensures you are able to collect, organize, and use the data you need to drive web traffic, increase conversion rates, and maximize your online reach.

Define Your Goals and Objectives

Before settling on a social media monitoring tool, define clear goals and objectives for your brand.  What questions do you wish to answer most about your business and target audience? Some objectives to keep in mind include: Read more...

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Amazing Local Search Resources for 2019

2019 Local Search ResourcesIf there’s anything that’s constant when it comes to SEO & Local Search, it’s that they are constantly changing. What with Google constantly tweaking and tinkering with their algorithms, and with new insights and strategies constantly being proffered by the industries gurus, not to mention just learning the ins and outs of search best practices in the first place, it’s a never-ending learning process to stay ahead of the game and your competition.

When it comes to local search. It’s a market that’s in a state of flux, changing and evolving, and maintaining the most effective local marketing strategy requires you to stay on top of it. Fortunately, there are plenty of online resources to help you do just that. Most of these focus on local search subjects, and some are more general in nature, and though there are many more, these are good sites to start with. Read more...

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How To Grow Sales With Email Remarketing?

email-marketing-retargetSometimes, your first email campaign may fall short of any expectations you had regarding sales and driving web traffic. When you want another opportunity to appeal to subscribers, loyal customers, and even newly-registered users on your website, learn how email remarketing campaigns can help. Email remarketing campaigns are useful to drive sales, boost web traffic, and increase the overall revenue you generate. 

What is Remarketing?

Remarketing or retargeting campaigns provide you with the opportunity to reach your subscribers and followers with data you have already collected from your users. They are extremely valuable when you want to test new marketing methods to determine the most effective methods of connecting with prospective shoppers. Some of the most common remarketing campaigns involve: Read more...

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Should You Use a Creative Domain Extension?

choosing-domain-extension

Choosing a .COM for your domain seems like a no-brainer for most site owners. Out of the 330 million registered top-level domains on the web, roughly 136 million have a .COM extension, according to Statista. While this common TLD was once a sign of credibility, the internet is swelling with new sites competing for attention and memorable names. Using a less conventional domain extension may offer advantages when your preferred .COM is unavailable or too costly.

Why Dotcoms Are the Norm

Is a .COM domain truly necessary for your online business? Until recent years, this common TLD was the go-to choice for the majority of site owners who wanted to established a good reputation. In the early days of the internet, the dotcom designation was created to distinguish for-profit, or commercial, businesses. The .ORG and .GOV domains were reserved for nonprofit and government sites, while .NET was intended for network and telecommunication service providers. Read more...

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