Signs Your SEO Campaign Is Failing

Signs Your SEO Campaign Is Failing

Search engine optimisation (SEO) is something that all businesses need to be concerned with today. After all, getting to the top of Google and the other search engine results pages can be exceptionally valuable for any company. Because of this, a lot of people have invested heavily in SEO services. However, simply handing over your money and then forgetting about it does not come advised. You need to make sure your SEO campaign is working. Are you benefitting from more views and more customers? Read more...

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Changes To Google Maps And Your Business?

Changes to Google Maps and your business

Over the last year, Google announced some significant changes to their local search results Knowledge Panels, which, as is sometimes the case when Google makes changes, is both good news and bad news for businesses. The new features are good news for Google however, as it makes them more formidable as a competitor against Facebook and Yelp in the area of online reviews.

One change announced at the Google I/O last May is that Google Maps will start including local business recommendation directories embedded within search results that are based on a local search category, intent, and proximity to a user’s location. This update is already being seen by desktop and Android users and will soon be extended to all mobile device searches. Read more...

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5 Classic Books On Lead Generation

Sales LeadsThe whole point of marketing is to generate leads. Lead generation can be defined as the initial interaction between a potential customer and a business offering some type of product or service, capturing that person’s attention and persuading them to be interested in said product or service, and eventually convincing them to buy. Leads produce interested potential customers, interested potential customers are converted to buyers, and sales lead to profits. Business 101 right?

Except it’s not that simple anymore. There was a time not so long ago when all a business had to do to generate leads was to take out some ads in the Yellow Pages and the local newspapers and some magazines, maybe do some direct mail marketing, and perhaps some radio and TV commercials. But things have changed. Read more...

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The History Of Snapchat, And Why You Should Care

The History Of Snapchat, And Why You Should Care

In a world awash in social apps, and more being created almost every day, Snapchat stands out as one of the most successful, in the top five in fact, right up there with Twitter, Google+, LinkedIn, and the biggest of them all, world-conquering Facebook. Launched in 2011, by the latter part of 2014 the app had 30 million active users and 60 million downloads, and over 40% of 18 year-olds in the United States were using Snapchat on a daily basis, multiple times per day in fact. The Snapchat saga is an interesting and informative story for any would-be Internet entrepreneur, a rags-to-riches (well, sorta) tale full of ups and downs, mostly ups, and infighting. Read more...

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Fall Campaigns to Boost Followers on Social Media

Fall Campaigns to Boost Followers on Social Media

Boosting followers on social media requires an authentic connection with your audience, whether you are promoting a book or selling clothing with your online eCommerce store. A campaign that resonates with followers promotes engagement and interest in your brand, which is why it is important to consider the audience and demographic you want to appeal to before going live with a new strategic promotion. In order to maximize your reach online when Fall begins to arrive, implement autumn-themed campaigns to increase your ROI and truly drive your promotion home.   Read more...

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Get More Sales Leads With These 8 Killer Ideas

Pitch: 8 Campaign Ideas to Drive Sales Leads

With millions of companies worldwide available at our fingertips, standing out from the crowd and boosting sales leads can quickly become stressful and at times, overwhelming. When you want to maximize your appeal and online reach, get creative with your next campaign idea. Creative campaigns attract new users and provide incentives to make a purchase from loyal followers. While there is no one-stop solution for driving additional sales leads (as companies vary by industry), there are a few ideas to brainstorm with and keep in mind before launching your next digital campaign.  Read more...

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The Benefits of Newsjacking for SEO

Breaking News News Jacking

Are you getting fewer and fewer leads from content marketing? While your tried-and-true content may be valuable to loyal followers, you have to be willing to try new things to reach larger audiences. Changing up your strategy is essential to spark interest among people who aren’t currently viewing your content. Newsjacking allows you to piggyback on trending topics and improve SEO, driving more inbound leads to your site.

What Is Newsjacking?

Just about everyone knows a chatterbox who always has the scoop on what’s happening in the neighborhood or at work. More than likely, this person isn’t satisfied with only sharing the facts. The bigger the story, the more attractive it is to an audience. So, the storyteller can’t resist putting a personal spin on every tale to stand out and gain attention. Read more...

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6 Free Tools To Win Your Blog More Social Traffic

6 Free Tools Social Media

Everyone talks about how crucial it is to use blogging and social media to draw attention to your brand. But you can churn out posts every day, and they will immediately get lost among hordes of content if you don’t have a way to make your site stand out.

With the right resources, it’s easier to develop highly shareable content and grow a large audience on social media. Start using these free blogging tools to step up your game and gain more visibility for your site.

1. Social Sharing Buttons

Online content has no value, unless people look at it. The point of pro blogging is to provide information that’s useful to a wide audience, so your content gets a “thumbs up” from search engines. Read more...

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Local Search Optimization Tips For 2018

Local Search Optimization Tips For 2018

2018 is proving to be yet another year of rapid change for digital marketing strategies. The explosion in the use of smartphones and other mobile devices over the last five years is one of the primary driving forces of this change, drastically altering the way consumers find, research, and purchase goods and services. More than ever before, it’s vital to have an effective local search engine optimization (SEO) strategy in place. It could even mean the survival of your business.

2018 Local Search Statistics

Some eye-opening numbers showing the importance of local search SEO for SMBs, from surveys of PC users as well as mobile users, gathered from various online consumer research firms: Read more...

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3 Things Your Competitors Can Teach You About Google Reviews

3 Things Your Competitors Can Teach You About Google Reviews

How long have you kept your customer review strategy on the back burner? While you’re scrambling to make more sales and manage tedious back-end tasks, your competitors are using the customer engagement they already have to boost business.

Google reviews appear at the top of search pages, which means a single review can reach hundreds or thousands of people in your area. Imagine how much you can increase conversions by simply letting your customers endorse your business. If you’re ignoring this cheap, invaluable source of promotion, you’re working a lot harder than you need to. Read more...

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