Google Tools To Help You Master Search Engine Marketing

Google Tools To Help You Master Search Engine MarketingThere are a number of google tools available, here’s a quick overview of which tools we use on a daily basis: 

Google may not be the only search engine, but it certainly has the biggest impact on your web visibility. Globally, the multimedia giant handles the lion’s share of search traffic. So, if you want to grow an online audience at a fast, steady pace, it makes sense to play by Google’s rules. While there’s no perfect formula to hack search algorithms, you can get the most consistent results by using Google tools to drive your SEM strategy. Read more...

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How Does Local Search Work To Grow Business in 2018?

Local Search For Business

Local search is anything an individual does on the internet to promote a business that makes physical face-to-face contact with customers. That applies to small and medium business that have a single location and national chains, brands, and national enterprises.

If a business meets directly with its customers, whether that be through a service area or storefront, it meets the “local business” criteria. The business can use a specific set of skills or techniques to increase the visibility on the internet. Read more...

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The No.1 Thing You Must Do For Your Facebook Page

The No.1 Thing You Must Do For Your Facebook PageLaunching a Facebook business page can be an incredible way of opening doors to reach the over 2 billion users on the social media platform. A Facebook business page provides a unique and responsive platform through which your customers can interact with the company, leave reviews about your service and also share your posts all over other social media platforms.

Although this sounds like an easy and ideal way that you can get your business up and running, there is more to it other than just creating the page. So, have you been wondering what is the No. 1 thing that you must do for your Facebook page to attract more clients? Read more...

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How to Choose Your Company’s Voice

How to Choose Your Company's VoiceSelecting the right voice for your company and brand is one of the most important decisions you may have to make as a business owner and entrepreneur. Having the ability to effectively communicate with your audience while making authentic connections with prospective customers using your company’s voice is essential to build a successful name and reputation for any brand. Whether you are launching your first company from the ground up or if you are looking to re-brand your current business, knowing what voice to go with is a way to outshine competition while leaving a lasting and positive impression on your audience.  Read more...

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Top Search Engines For 2018

Top Search Engines for 2018?We often get asked, which are the top search engines for website traffic, other than Google?

Well, although Google is a giant in the industry, the Web is home to countless search engines tailored to different audiences. If you’re planning to submit URL addresses for indexing, find out which search engines may attract more traffic to your site.

Here is our top 10 list of search engines worth submitting your website too.

1. Google

Google Search Engine

(Yes, we had to include these guys… )

With more than 70 percent of global market share, Google is the undisputed king of search. Developed in 1995 by Larry Page and Sergey Brin, Google has refined its algorithms to accurately interpret a wide range of queries, letting people use both natural language and loose phrases. Google My Business supports small enterprise, resulting in high-quality local searches. Google tools are also widely integrated with apps and smart devices, positioning it as the go-to search engine for any information a user wants to find. Read more...

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The Right (and Wrong) Way to Handle Negative Customer Reviews

The Right (and Wrong) Way to Handle Negative Customer ReviewsReading bad customer reviews online can turn the most saintly business owner into a rage monster. Getting negative feedback in a public forum is tough, especially when you had no idea a client was unhappy. But instead of firing back with a petty response, think about how you can use these conflicts to improve your business. Just remember, the whole world can see your reaction. Respond to bad reviews in a timely, respectful manner, and you can turn poor experiences into opportunities to build customer loyalty. Read more...

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6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEOSocial media marketing and search engine optimization are strategies used by businesses to create a unique identity of their businesses to attract more customers to their websites. These two strategies are highly related since an organization’s availability on social media platforms such as Facebook boosts its search engine rankings.

Business owners often fail to understand the relationship between social media and search engine optimization and how the two can significantly influence Google rankings. Understanding the relationship between these two aspects and monitoring possible social media practices is crucial for the growth and popularity of your business. Several social media practices can be implemented by your SEO team to improve Google rankings. Here are six social media practices that can boost your search engine optimization. Read more...

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We Increased Our Social Sharing By 300%

Boost Social SharingWe must admit the fact that it’s exasperating to see other individuals getting lots of social media shares while you get nothing even though your content is greater. Social sharing buttons offer an incredible way of attracting more traffic to your website. Typically, the visitors to your business website share out blog posts to their social media timelines, and you end up getting more links to your site since more people see it elsewhere.

Before you even know it, you will be on top of Google and be enjoying ongoing traffic which will push your business forward. Recently we had small tweaks on our social sharing buttons, and we managed to increase our social sharing by 300%. Is it sounding too good to be true? Read on to discover how we achieved this significant milestone with simple tweaks. Read more...

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Boost Customer Loyalty With These 5 Email Marketing Tips

Creative Email Marketing Tips to Boost Customer Loyalty

Email marketing is one of the most effective ways to stay connected with your customers and boost customer loyalty . At the same time, spamming them with too much content or irrelevant information can drive your customers away. If you don’t want all your emails to go unread, learn to craft the right messages at key moments to get people in the buying mood. Try these five smart techniques to retain your best customers and generate steady business from them.

1. Automate Emails to Different Customer Segments

If you’re sending the same content to your entire email list, now is a good time to stop. A one-track approach might work when you’re first starting out, but the needs of your audience will branch out as you develop more products or content. This is where a wealth of customer data comes in handy. Start segmenting your audience into groups based on details such as age, gender, interests, occupation, or purchase frequency. Buyer personas will be different for every marketer, depending on which factors drive your customers to make purchases. Read more...

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Online Review Monitoring – Do You Monitor Your Business Reviews?

Monitor Customer Reviews Customer Feedback

Did you know that 72% of consumers trust online reviews just like personal recommendations? 52% of them acknowledged that positive reviews increase the chances of buying from local businesses. If you think online review monitoring is only for giant firms, think again.  

Recently, we have witnessed a rise in the utilisation of social media platforms and user-generated review sites such as BBB’s, Amazon reviews, and Yelp. Employers’ reviews are not let off the hook with Glassdoor taking center stage in their reports. Review monitoring is crucial in managing your online image, building a strong customer base and increasing sales. Read more...

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