Why do you need a website when Social Media is all the rage?
Is it worth the investment and extra expense?
Social media is one of the best places to promote your business and gain customers through engagement and building devotees. If you have a solid social media following and engage in trust-building relationships with potential customers, you may wonder why you need a website at all. Facebook offers you a page that acts as websites for potential customers to find you, Twitter connects you with an entire world of people in 140 characters, and with the Instagram and Pinterest gaining in popularity, promote yourself online is endless. You might find owning a website isn’t worth the money. But, aha! It is! Read on to find out why.
A Website is Worth the Investment
While social media is a great way for businesses to connect and engage with people today, millions of consumers still search the web for the main businesses website.
Consider this: If potential consumers don’t have a website to go to, that gives them the opportunity to move onto another business.
Facebook allows you to create a page, but they limit what information you can provide and how you reach your customers. You don’t own your Facebook page or any of your social media sites. The platforms do.
Fun Fact: Facebook, Twitter, Pinterest and Instagram—to name some popular ones—are unpredictable services privy to the whims of social media users. Admin teams suspend pages and remove accounts if they deem necessary, and all it takes is a few complaints or violations of their service. Considering all the policy updates and confusion surrounding algorithms through these sites, you might also find it harder than before to connect with existing or potential customers and clients.
What happens then? Say goodbye to the word of mouth. Say goodbye to reaching a greater audience, say goodbye to the potential and current customers and clients you’ve spent all that time building report with.
But, with a website, they will have a place to find you. Without one, you’ll scramble to rebuild your following and grow your customer base.
Your website is where customers will decide if they want to do business with you. There you build your brand, provide the most comprehensive information about your products and services, and build trust in your company. Websites are fundamental in creating lasting business endeavors and keeping customers.
Websites Allow for Greater Marketing Opportunities and Promotions
Besides housing all the information about your company a potential customer or consumer needs to know, a website allows for greater sales, marketing and promotions opportunities over social media.
Consider this: Websites are “open” 24 hours. They need not sleep the way the humans running things behind the scenes do.
What can you do on your website?
- Sell services or products online with a digital brochure, calendar and online payment system.
- Create an email list, blog and a newsletter to maintain connections with customers outside social media.
- Create a landing page, to promote on social media, which creates leads and generate sales or emails for marketing endeavors.
- Connect with customers who don’t use social media often or at all. Yes, they exist!
- Get local and get involved in your community. Consumers today prefer companies who give back to their communities and a website is a great place to showcase your involvement and investment in the locals.
- Get better results, more sales and track ROI
Fun Fact: 60% of small business owners have trouble tracking ROI through social media. Meaning, you don’t know if you are getting a return on your time and money invested in social media practices.
What Are You Waiting For?
If you haven’t decided by now you need a website the question is why not?
Consider this: Many inexpensive options are easy to use and build yourself.
If you don’t have the tech gene or the budget to hire someone, you can still whip up a website and spend less a year than you would to boost those posts on Facebook.