Ok, so you would like a steady stream of customers to walk through your door or the phone to ring off the hook? Below are 10 hot tips which will give you the best possible chance of success to ensure your business appears in the Google local three pack.
Find local and social profiles
You’ll want to find the tools that have the greatest impact in your industry or vertical. Restaurants depend on Yelp, Trip Advisor, Zomato. The key here is focusing on sites with a local emphasis.
Feed Google information about your business. Your name, address and phone number, hours of operation, website, social media profiles, etc. Track these profiles and keep them maintained.
Build strong profiles and five star reviews
Reviews are powerful because they rank well for both branded and location-specific queries. This is huge because top ranked results get more clicks than listings without. Focus half of your local search efforts on getting reviews. Consistency is key here; work to consistently attract reviews. A positive review from a week ago is more valuable than one from 3 months ago.
Participate in the community
If you’re a restaurant, register for local food fairs. If you’re an agency, focus on entrepreneur programs and events. Participate in workshops, meetups, seminars and events. This gives Google a sense of your standing in the community.
Get locals to vouch for you via citations
Get links from .edus, Ask for reviews from powerful local influencers, Reach out to relevant or complementary non-profits, volunteer with local organizations. Share your activity via link building, PR, news reports and interviews. Focus your attention on serving so you don’t burn bridges.
Create partnerships with local groups
Partner up with relevant local organizations. What if your local area doesn’t have a local organization to promote your interests? Create your own! Just make sure it serves the local community.
List your business in local directories
Local directories with strong domain authority (e.g. Angie’s List, BBB, Facebook, Foursquare, CitySearch, etc.) help to boost local awareness of your brand.
Use paid clicks to build local awareness
Piggyback on local searches, then present an irresistible offer to locals. A lead magnet, free offer, workshop or trial are great places to start.
Create high quality, hyper local content
Use trusted sources and authority domains to create and host local content. If you’re hosting your blog, focus your attention on building your domain’s trust and authority via link building from other trusted brands. Guest posting still has value if you’re able to point visitors/customers back to your site. Providing value for visitors = maximizing search value.