June 2015 Poll Results: How important is a domain name to the success of an online business?

Here are the poll results for June 2015. Thanks to over 3,900 people who took time to take our poll.

Question was: How important is a domain name to the success of an online business?

Responses:

• Very important – 238/3993 (5.96% )
• Somewhat important – 1845/3993 (46.21% )
• Not important – 1910/3993 (47.83% )

So, a majority of respondents said that a domain name is not important to the success of an online business. I generally agree with this statement, but I think there are instances when a domain name can significantly help a business. For example: Using a premium or EMD domain can bring in a considerable amount of type-in traffic. Also, having a short memorable domain name can help with repeat visitors.