What steps are you taking today to launch your business online? No matter if you sell a product or provide a service, an online presence is a must-have for any type of business. Being online allows consumers to find you. It gives you a new avenue to market your business as well. Though it may seem as though launching your business online is difficult, too time consuming, or too expensive, that’s not always the case. With a few helpful steps, you’ll be well on your way to achieving your goals with these tips.
#1: Get your website built
The first and most important step is to build a website. It serves as the ground floor of your marketing processes. You’ll direct customers here from various other methods. You do not have to spend thousands of dollars on web design. You can use a simple website builder to build the site yourself. Most website builders nowadays offer simple instructions and steps to building your website. You can also hire someone to do the job if you don’t want to deal with that part of the business. In all cases, this is the first step of getting online.
#2: Set up your social media accounts
Social media allows you to connect with your clients and consumers. You’ll be able to reach people who are your would-be customers. Establishing a few social media accounts allows you to interact with people. Focus on the main sites first:
Build profiles on these sites. Then, connect with people and other businesses you know on them. From there, build further by posting messages from your blog or interesting facts. Soon, your social media accounts will grow.
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#3: Submit your website to the search engines
You can wait for Google to get around to indexing your website on its own. That takes time. You can also speed things up by submitting your site manually to the search engines. A third option is to use a mass submission service to do this for you. The goal is to get your site indexed in the search engines so that people can begin to find you.
#4: Submit your website to local business directories
Often, individuals will say they don’t need a website or all of this “social media stuff” because they are a local business. You still need it. A local business directory will allow you to get your business in front of more local customers. That means that the next time a customer is looking for the service you offer in the local area, they’ll find you.
#5: Distribute your press release
You have your business set up online. You are using your blog (that’s on your website) and your social media accounts. Now, you need to tell the world your website presence is there. The use of a press release works well here. PR distribution services, like PRWeb and eReleases, are widely available to help you to accomplish this.
Overall, these core steps are at the foundation of success of every online business. No matter the type of size, online marketing is necessary. Follow these steps or hire a professional organization to do them for you, and you’ll be well on your way to achieving your goals of increasing customers and profits.