In order to succeed online today, it’s important to create and publish quality content on a regular basis. No matter what industry you are in, the Internet is a competitive place. Nearly all businesses have websites and are trying to get the attention of target audience members, but having a website isn’t enough today. In order to improve the chances of being found online, businesses need to create content that can be found across the web. Each piece of content that is created has the potential to be found in the search engines as long as they are properly optimized.
While many businesses are warming up to the idea of content marketing, they are still limiting themselves. There is so much more to content marketing than starting a blog or creating social media profiles. There are so many more content marketing channels available, including video. For some reason, many businesses are hesitant to get into video marketing. That’s because they don’t realize its full potential and are “over thinking” the process.
YouTube is the second largest search engine after Google for a reason. People like to watch videos, and they aren’t just watching videos featuring funny babies or cute animals either (though that may be how it seems). People look for videos to find information on just about everything. Some people prefer to be shown how to do something rather than read a lengthy how-to guide. Any business from any industry has something to show target audience members. YouTube is the most popular video sharing site, but there are plenty of others too. In addition, a video can appear in a Google search result if it is well optimized providing potential customers or clients with one more way to learn more about you.
There are many excuses that businesses use to try and get out of developing and implementing a video marketing strategy. The first is that they don’t think that they have anything worth sharing via video, which is completely false. Take a tour of the office, interview an employee or a client, film a training session or an appearance at a trade show. It doesn’t have to be anything complex. As long as it gives a little glimpse into your business, that’s all that matters.
Some businesses are hesitant to create videos because they have the wrong priorities from the start. They think that a video is only worthwhile if it gets lots of views and goes viral. Really, for marketing purposes, the only goal should be to create a video that target audience members will find beneficial and appreciate. It doesn’t need to achieve viral status in order to be effective. In fact, viral videos may get attention, but they don’t always lead to anything more than that.
What it comes down to is the more good content that you put out on the web, the better the chances are that you will be found. People like to receive information in different formats and may prefer a video over a blog post. Even by investing just a small amount in a camera and some editing equipment and producing one or two simple videos a month you can really add a lot to your content marketing portfolio.