The search engine optimization techniques that you employ will greatly impact how popular your site is. A lot of people try to use certain SEO tricks to get a higher page rank or more traffic to their site. The problem is that Google always finds out about this in due time. When it does, consider that bad news for your site. Tricks don’t get you anywhere but into the spam folder of countless filters, so you might as well employ the white hat approach to search engine marketing. Listed below are some common tricks that people try to use that end up failing miserably.
Cloaking is a big problem nowadays, where people make their site look like one thing to get traffic when it is actually for an entirely different niche. These webmasters create certain pieces of content that are meant to draw people in, but the content is entirely unrelated to their site. The content that you have on your site should be made to benefit your users, not to fit in well with the search engines. The second you stop thinking about your audience is the second you start to fail as a marketer and website owner.
Another SEO trick people try comes in the form of scam link building. There are countless schemes out there that are made to increase your ranking, but by participating in them, you may actually hurt your chances of getting to the top of Google. You may end up on some bad sites that you shouldn’t be affiliated with, and your page rank might decrease as a result. You never want to have a link with a spammer on the web. Those sites always end up failing, and when they do, they could drag you down with them. Assuming you don’t want that to happen, it’s best to do search engine optimization the clean way.
You also need to avoid keyword stuffing, a part of marketing that far too many websites try to do. Keyword stuffing involves the use of on keyword a lot in an article in the hopes that it will show up more on Google. Many people also stuff their content with irrelevant keywords to get the traffic that may come from someone searching from that term. You always need to picture yourself as a user and think about how you would want to experience a site. Then you can work on proper marketing techniques.
About The Author – Nick Stamoulis
Nick Stamoulis is the SEO blogger and owner of the SEO blog, the Search Engine Optimization Journal.
keywords to get the traffic that may come from someone searching from that term. You always need to picture yourself as a user and think about how you would want to experience a site. Then you can work on proper marketing techniques.