The Basics of Link Building

If you have a new business on the web, you probably already know how important search engine marketing will be to your success overall. Websites don’t just pick up traffic when they hit the web. Traffic has to be brought to them by way of external links on other websites. The process of link building allows you to get the word out about your site while simultaneously increasing your page rank on Google. With a higher page rank, you have a greater chance of getting even more links and more traffic. The link building cycle continues from there. 

Link building can be tricky if you’ve never done it before. It’s a matter of getting the right links out to the right places at the right time. Too many links at once can appear as spam, as could links on pages unrelated to your site. You don’t want to spam your way into high traffic. That only creates a negative reputation for your site and brings you further away from your ultimate goals. A lot of people try to trick their users into clicking on links to their site, not realizing that Google monitors this and puts bad marks on a site as a result. If you stick to honest search engine optimization, your results will be a lot better in the end. 

One of the fundamentals of link building is keyword research. You have to figure out what words people will use to find your site, and then you have to use those words as the anchor texts for the various links you have out on the web. This will help your site develop an association with certain keywords so it pops up easier in searches there. If someone types in something about your business niche, you want to show up above your competition. Proper research can help you do that.

It’s always important to avoid links on sites with poor reputations. Google may give you a bad reputation as a result. Instead, you should try to get affiliated with sites that have higher page ranks, perhaps by way of some sort of link exchange. You can get traffic from the other site that way, and they can get traffic from you. Everybody wins in the end. If all of this goes over your head, there are a number of venues you can go through to get help with your SEO and social media marketing. You just have to find the right one for you, your website and audiences of your site.