When you start to conduct SEO for your website you have to realize that success online does not come from just having decent search rankings. Search engine rankings alone do not grow a company or business online. They might offer sales here and there but over all your goals should be wider than just rankings.
earch engine marketing comes in many different flavors. Each online marketing effort yields different types of potential clients or customers. If you are a B2B business marketing yourself through a site like LinkedIn, you will most likely bring in a different type of prospect than if you target Facebook. That doesn’t mean that you should avoid either one and just go for rankings because you could miss out on some great business opportunities. Proactively marketing and branding a business while utilizing a variety of search engine optimization techniques to maximize those efforts is the way to go. Many companies out there feel that SEO and search engine rankings is this technical creature that only a computer programmer can do. The reality is that you need to be a serious marketer to conduct search engine optimization the right way. You want a magazine to do a write up on your brand? Take your press release and reach out to your editor of choice. Most editor emails can be found right in the magazine or on the website. You never know it might end up in the right person’s inbox.
If you have never really been serious about applying more marketing to your SEO rather applying SEO to your marketing it might be time to switch that equation around. Times are changing and people respond differently to anything online now. Branding your business online is the name of the game now. It is all about perceived value. If someone visits your website one day and is not ready to buy but sees your Facebook fan page one day it might trigger that person to pick up the phone and call. Having multiple touch points for your audience is very important to be a successful business in the online space.
This article is written by Nick Stamoulis, President and Founder of Brick Marketing and writer of his SEO Blog, the Search Engine Optimization Journal.
Times are changing and people respond differently to anything online now. Branding your business online is the name of the game now. It is all about perceived value. If someone visits your website one day and is not ready to buy but sees your Facebook fan page one day it might trigger that person to pick up the phone and call. Having multiple touch points for your audience is very important to be a successful business in the online space.