Asking for customer reviews can be a great way to boost your business online ahead of your competitors by giving you more sales and customers. 68% of customers will leave a review if they’re asked to do so. Requesting customers for reviews is a great way to ensure your online reviews are improved, which can … Read more
Please note: Google My Business changed its name to Google Business Profile in late 2021. Google is now one of the most effective marketing platforms for any business and is critical that it is optimised for success. Google My Business (GMB) is a free platform that lets you manage your business information through Google search … Read more
It’s no secret that Google reviews can make or break a business. With that being said, it’s also no surprise that these online reviews tend to disappear without a trace. This often happens without any notice or explanation, leaving business owners feeling frustrated and helpless. Reviewers also notice their reviews sometimes don’t publish either, which … Read more
As a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers. Many studies have shown the one essential marketing strategy many businesses are still failing to make use of is online customer reviews. The importance of online reviews is only becoming greater so it is … Read more
It is essential to understand the best time to send marketing messages to your customers and which method of communication is most effective. Knowing when these metrics are at their highest allows you to send out messages when they’re most likely to be opened and clicked. There are many factors influencing when you should send … Read more
When sending review requests to your customers it is essential to know whether you will get better conversions using either email or SMS messaging. Both forms of messaging are effective forms of communication that make requesting online reviews a simple process. So should your business send a review request to customers via email or via … Read more
Learning how to respond to positive reviews can greatly benefit your business’ reputation online. Responding to good reviews can be a make or break for your business and help give you a voice when it comes to your reputation online. In today’s digital landscape, customers rely heavily upon online reviews to choose a local business. … Read more
In 2022 many customers decide to immediately browse online reviews (especially Google) to decide which businesses to visit or buy from. Businesses know this, so they try to beat the system by obtaining fake reviews to improve their reputation online. Usually Google flags these reviews as fake and relies on human flagging to take many … Read more
Online customer reviews are an important factor that all businesses should learn to manage effectively. Collecting online reviews can assist your business by improving the trustworthy level amongst current and prospective customers. The overall goal should be to positively control the overall online reputation management of your business. Reviews should also be used to improve … Read more
The following is a guide to optimizing your business presence on Google My Business and growing your Google Reviews. We’ll cover the following topics: Table Of Contents 1. Who is this Guide For? 2. Why are Google Reviews important? 3. Reviews Benchmarks 4. Create a Feedback Focused Culture 4.1 Use The Term “Feedback” 4.2 Adjust … Read more
