One of the most important considerations for online content is that it should be easily searchable by search engines, especially main sites like Google. That being said, there are a number of considerations to watch for when it comes to creating the most effective SEO article writing. Below are five tips to consider.
1. Title tags and headings will always be important.
This is because not only are they the first thing that a reader sees, but search engines also like good titles and headings. They lend credibility and validity to any piece of writing, for both readers and search engines. Titles are usually also a deciding factor as to whether they continue reading or not. That’s why the title needs to be engaging. Headings help to space the text out so that it is more readable, for both human beings and web crawlers alike.
The key is to create eye catching titles and headings that will appeal to both readers and search engines. For example, it is best to use a main keyword at the start of title or heading, so that search engines will display it in search results.
2. Fresh content is still king on the Internet.
Online marketing relies heavily upon effective content creation. Interesting topics are necessary to engage both the audience and the search engines. In addition to providing new content, it helps to edit or update existing content. These habits will enamor your content to Google, by making it appear new and improved. Also, the fresher your content happens to be, the more relevant it will be considered.
3. Embrace Social Media.
Social networking is what fuels Internet marketing. One big adjustment that Google has announced is that it will be including social media links in rankings. This will affect traditional SEO efforts so that web content writers will need to consider this in how their work is constructed.
One great way to leverage social media is to publish viral content that is naturally shared across multiple social media channels. For example, guides, lists, how-to articles and other useful content. Each time an article is created, think about writing it so that you would be inclined to share it through social media.
4. Content size does matter.
It is no secret that Google has always responded best to more detailed, longer postings. Rather than break up a piece of writing into several smaller sections, it is better to leave it in a more comprehensive state. Longer posts also have the added bonus of lateral search indexing. This assists Google in classifying content more precisely. In addition, classified content leads to a higher relevancy and authority level, while encouraging more high quality links.
5. Be aware of article marketing changes.
Article marketing will probably always be a popular way of promoting online websites. Writers should keep in mind that the Google Panda Update reduced the value of article marketing to a certain degree. This is why fresh, relevant, well-written content should be the main focus of any Internet marketing campaign.
About The Author:
John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools. Try our free search engine submission and subscribe to our bi monthly newsletter.
Thanks John,
I’ve read so many different things on SEO today that my head is spinning. The conclusion I come to is, keep it relevant. Google wants to direct people to quality content, so we need to provide it.
Thanks for the post,
Ben
Regarding your third point, I am in agreement. You have to embrace social media or quickly be left behind. I’m focusing my efforts on Twitter and Facebook.
hi,
only just got my head around our new inernet company and am glad I have found your resource and info on seo. I am sure it is going prove invaluabe.
many thanks,
joe
I agree with Ben (earlier responder) who wrote that we need to provide good content, as this is what Google is looking to provide to their searchers. Also I agree with you that we need to embrace social media.
I think that your advice on social media is good. In order to capture good page rank we must employ available social media sites. .
Will you please clarify point 5. What does it mean when you say ‘that the Google Panda Update reduced the value of article marketing to a certain degree’ ? How do we avoid losing Marketing effectiveness?
Looking forward to your advice.
Good info, I agree that articles aren’t as effective as they once were but I market my site by posting helpful articles on article directories all the time and I haven’t seen a drop in traffic. Original, Quality articles help alot
The article marketing sites seem to have little or no value for link juice. It also appears that webmasters are far better off adding content to their sites than offering it to others. The exception might be a guest blog on a content-relevant high authority blog.
Five great tips for writing effective articles. This is an excellent guide for anyone doing online marketing using articles.
Nice article! My site is basically a catalogue of products with generic descriptions. I have been working on adding original content to every page in the hope that this will improve my rankings. I think I need to spend more time on the social media side of thinks now though.
Start by writing for your audience – without concerns about the SEO technical stuff.
By this we are talking about writing something of value that speaks directly to your audience. Highly useful content that engages the reader and will meet their need. Write something that you can feel proud of. Do not stress or worry about search engine optimization tactics while you are in the creative writing phase. Most of the time we do not create our best work, if we are all bogged down about SEO related issues…such as how many times a keyword is being used or what the exact keyword density is. Write your article for the readers first and try and keep it focused on one central topic.
There are still a lot of article writers that needs improvement, this would be excellent for them.