B2B Online Content Marketing Promotion Strategies

Some website owners make the mistake of assuming that their “content” is what is included on their website. While this is certainly a part of it, there’s a whole lot more to it. At least, there should be anyway. B2B content marketing involves creating content that will attract the attention of current and potential clients and customers and sharing it. In order to be successful in today’s B2B landscape, it’s important to be viewed as trusted and knowledgeable about your industry. Gone are the days of hiding away all of the company “secrets”. The companies that are thriving today are known for sharing their experiences and providing advice and insights. The main way for companies to do this is through content marketing.

B2B content marketing takes many shapes and forms. The most common examples of B2B online content are webinars, whitepapers, and e-books, but can also include articles, podcasts, and videos. What is most effective often depends on the industry and the target audience. If done well, it takes time to create content that is beneficial to a target audience, so it’s important that they see it. That is why the work isn’t done once the content has been generated. Next, it’s time to promote it.

Here are 4 important ways to promote your B2B content:

Ads
Build a customized landing page that includes relevant information and ways to download your content and create ads that, once clicked on, send a user to this page. A great place to put these ads is on popular industry blogs, which will involve some research to find.

Social Media
Write a blog post about the webinar, whitepaper, e-book, etc. and promote the link via Facebook, Twitter, and LinkedIn. Be sure to provide information on other niche industry or networking sites that you are a member of.

Direct Mail
Opt-in email newsletters are still a very effective way to market. Recipients have made the choice to receive information from you, which means that they are interested in what you have to say. Most likely they will benefit from receiving this information.

Utilize Partners
If you have any business partners in the industry or in a related industry, ask them to help you out. They can write a review about it or mention it on their blog. It’s likely that this may help attract a larger audience.

Content marketing provides the creator with an opportunity to establish themselves as an industry expert. The content should provide a link to the company website, but it shouldn’t be about the sale. The focus should be on helping a target audience and providing them with a great resource of information. The goal is that it be something that they will turn to again and again. If it’s all about the sale, it will probably just get tossed in the trash. Content marketing takes a lot of time and effort, so it’s important to do it right.

About the Author:

Brick Marketing is a Boston search engine marketing and SEO company. For more information please visit http://www.brickmarketing.com or call 781-999-1222.