For some business owners, blogging may seem like a daunting task. It’s just one more thing that needs to be done when there already doesn’t seem to be enough hours in the day. This may be true, but when it comes to blogging, the effort can be well worth it. Blogging has many marketing benefits and can contribute towards a search engine result page ranking.
A business blog allows a company to seem more personable. A blog can be the “voice” of a company and give it some personality. There are no rules to blogging, and the content of a blog can be less formal than the content on the other pages of a website. While other pages might be strictly informational, a blog is more conversational. It provides an opportunity to seem more “real” to the audience. The users realize that the company is lead by relatable human beings, not just “strictly business” robots.
A blog is also a great place to get feedback from your customers and interact with your target audience. By allowing readers to comment on your blog you can get valuable insights into what they are looking for. You can respond directly to their questions and concerns or integrate them into future blog posts. Your customers will be happy that they had the opportunity to connect with you and will appreciate that you took the time to respond.
Blogging is also great from a search engine optimization standpoint. Each new blog post that is written provides your website with new content. The search engines look favorably at sites that include unique content on a frequent basis. It also provides another chance to get noticed by the search engines. Each blog post is a separate web page and search engines crawl and rank individual pages, not websites as a whole.
So, for companies that haven’t yet launched a blog, why not start now? The first step to launching a blog is to decide if it should be located directly on your website or if it should be a separate site. This really depends on personal preference, but remember that a separate site will need to be promoted and marketed separately from your website. If it is a part of your website, it will generate traffic more quickly from the users that are already visiting your site. For a smaller company that has less time and resources, this might be the smarter option.
Like any other marketing component, it’s best to create a business plan for the blog once it’s created. This is an important step to ensure that the blog is actually used. Since a company blog isn’t the most crucial element of a business it’s easy to forget about it. Be careful not to do this and make sure to stick to the plan. The key to success when it comes to blogging is to consistently post well-written, relevant, and engaging content.
About the Author:
Brick Marketing is a Boston, MA based full service search engine optimization and search engine marketing company. For more information please call 781-999-1222 or visit http://www.brickmarketing.com
Thank you for this excellent & thoughtful post, so full of ideas that I have printed it out so i can read again & your post motivated me..Thanks and keep up the good work.
Thanks, It’s interesting but also sometimes scary especially since these things are starting to show up in bathrooms in nightclubs and bars. You can’t go anywhere without some type of stimulus coming at you but it’s effective. but it is very inportant topics for us.
Thanks for the useful directions you’re pointing at, for increasing search engine rankings. However in order to have an idea of what the site’s status is, one could take for a ride this free tool at http://domof.com , which pretty much shows the technical info related to seo.
Hi..
Thanks for sharing this information and resources its really help full for me with the help of this we can improve our blogging or blog design and development I really inspire with this information thanks