Branding your website online should always be your ultimate business goal. As the search engines evolve so do the patterns and behaviors that users apply when looking for what they need via a search engine. The days of just growing your business online from have rankings are soon to be over. Who will survive? The websites that treated themselves like a business entity and not just a website.
SEO and online branding for your business go hand and hand and are a state of mind. If you don’t believe in it than it might not work to its full potential. It is important to understand that search engine optimization is the process of efficiency. When done correctly It allows everything to work in its most optimal state. Treating your website like a business allows you to open your mind and push the envelope on delivering new targeted traffic. I think when people look at it as just a website they find themselves just trying to find that new secret recipe or magic pill on how to bring visitors to find it. There is no magic pill or secret recipe when it comes to marketing a business online. Your website is a business and should always be treated like one. Every website requires a strong branding approach to survive.
Here are some great ways to brand yourself as a business online and receive SEO benefits:
Facebook: Create a Facebook fan page for your business and update it every single day. If you don’t have many fans yet that is ok. Your fans will build over time as you build your brand online. Make sure to always fill in all fields in the profile when you start building it. This will help from a user stand point for any potential fans that might not really know who you are.
Twitter: If you haven’t launched a Twitter account yet you should do so. Chances are your audience is on Twitter conversing every single day and this is a great place to proactively brand your business. To Save time connect your Twitter profile with your Facebook fan page and your message will carry across both platforms with one swipe.
YouTube: Launch a YouTube profile and make a company video for your business. Find some of your competitors on YouTube and try connecting with their channel subscribers and eventually they will start to notice you. YouTube is a great way to brand your business online especially if you take the time to make a really appealing company video.
The search engines are not what they once used to be. Building your business online is about building your brand first. Search engine loop holes don’t grow long term results. It takes many different efforts working at the same time to successfully market a business.
This article was written by internet marketing consultant, Nick Stamoulis.
what they once used to be. Building your business online is about building your brand first. Search engine loop holes don’t grow long term results. It takes many different efforts working at the same time to successfully market a business.