With Google growing in age and power one continuous effort that will
always be on Google’s mind will be to consistently try to clean up
search results as much as possible and increase the efficiency of their
search tool. Weeding out the bad apples and cleaning up search results
is always a priority for Google. This is why Google has been vigorously
working on their algorithm to only allow sites that utilize all
components of internet marketing.
The days of slapping up some meta
tags and stuffing your website with keywords are really long gone.
Google wants to see you using all aspects on the internet. Their goal
is to eliminate all black SEO hat techniques that flood the search
results with web pages that shouldn’t be there. Websites will now need
to brand themselves online creating a trust factor around that
particular business to rank well. There are some online businesses that
work hard doing things the right way and get passed by websites that
have cheated the system. Those types of cheating efforts are slowly
becoming a thing of the past. You will now have to launch PR campaigns
and write industry articles and actively engage in the various social
platforms that exist out there. If you are a serious online business
looking to grow your business through positive online branding efforts
than you will have the opportunity for higher rankings. Google wants to
see businesses that are actually here for the long haul and not just to
make a quick buck. This move by Google will change the way businesses
market themselves online. They want to see online businesses that
people trust and want to come back to. This will leave businesses
having to change the way they do things online to market themselves.
SEO is not about quick rankings. It is about building long term growth
and growing the right way, over time. It should be a privilege to have
high rankings or even a reward for putting in your due diligence to
start a business. Launching a website should not equal overnight
success. It takes hard work and proactive marketing like anything else
to grow and climb.
I think Google is starting to get this
right by shifting to a trust factor type of model. Once their search
engine starts to lose efficiency than people will find somewhere else
to find their information unless they can clean things up. Nobody wants
to land on a website littered with affiliate ads that is clearly there
to drive ad revenue. People click on websites so they can satisfy their
need for information regarding relevant products and services…so why
not give it to them?
About Nick Stamoulis
Nick Stamoulis is a
search marketing veteran who is the President of Search Engine
Marketing Firm, Brick Marketing and Publisher of the Search Engine
Optimization Journal.
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