Anyone involved in the Search Engine Optimization industry knows how important it is to make a website search engine friendly. This helps the site to gain more new and recurring visitors. However, doing so is an altogether difficult and critical process that requires a lot of time and an ample amount of energy to execute. Webmasters have nothing to worry about though, as it is quite attainable. Once the initial website tweaking is done (constructing sitemaps, installing SEO plug-ins, etc), the next step is submitting the site to (preferably) all the major search engines, other wise known as search engine registration
Search engine registration is much easier compared to optimizing a site to make it more searchable. In fact, search engine registration is a cost effective way of seeing some quick results from a search engine optimization campaign. But just like everything else in SEO, it has to be done the right way for it to be effective.
There are myriad tools for search engine registration are available online. These comprehensive submission tools may charge fixed rates to promote sites to various search engines and indexes. Examples of such tools include:
Many search engine registration services also include registering your website address with web directories. The benefit of registering a website in a web directory is it helps with driving traffic and can also count as a link back to the site thus driving the site higher up in search engine results.
The more popular directories are Yahoo!, Alexa Directory, AOL Search, JoeAnt, and Ezilon search among others. While free search engine submission is possible, it is still advisable to set aside a budget for this in order to gain faster results. Time from submission to inclusion into a directory or search engine can vary, for quicker results try the paid programs and tools, this can speed up the registration process and thus generate more search engine related traffic into the site.
Set a minimum budget of at least $300 a year. This amount will be enough to cover for a year in Yahoo’s human-compiled directory. It is quite a steal actually, given that this amount will ensure that major crawler based search engines will easily pick up their sites.
Before submitting to any directory, prepare a short description of the site. The description should be around 25 words and must incorporate at least two key terms. However, avoid generic key terms or broad terms such as “men’s shoes,” “women’s apparel” and the like. It is also good to avoid descriptions that include sales talk.
Finally, web owners should keep in mind that their submissions should always fit the particular category they have chosen. Otherwise, they will just be wasting their efforts as well as their money (if they are using a paid program).
Free or paid search engine registration is still key to any SEO campaign, granted it is not as effective as it was way back when it should still be part of the foundations for your search engine optimization campaign. Search engine registration not only registers the site with search engines it can help build links back to the website; the more links the better the site performs.