Reviews Case Study: First National Cairns

First National Cairns Logo

About First National Real Estate Cairns Central

A national real estate agents brand, First National, were seeking a competitive advantage to attract more customers for some of their offices. The First National Cairns Central group aimed to boost their online presence by gathering more positive reviews.

Previous research has suggested that:

  • 78% of customers trust online reviews before contacting the business
  • 64% of customers referred to a real estate agent would read the agents reviews before engaging

First National Cairns lacked online reviews on both Google and Facebook. These are 2 of the most popular web platforms and are often a customer’s first point of reference when searching for social proof online. The most effective way to grow their reviews was by asking their customers for feedback and reviews.

However, collecting and managing the reviews was challenging: 

  • No automation
  • Multiple links to review pages
  • Unable to manage poor reviews
  • Unable to promote customer reviews on their website
  • No central reporting for all reviews and office locations
  • No cost effective way to send out review invites via email and SMS

They turned to AddMe Reviews for assistance to improve their online reviews.


The Keys To Their Success

  • Embed the review requests into their sales process
  • Provide a simple platform to collect the reviews
  • Direct reviews to their chosen platforms (Google and Facebook)
  • An engaged property management and sales team


Final Results

The team at First National Real Estate Cairns Central used a targeted approach to successfully grow their number of reviews on Google by over 600%. At the same time they have improved their average star rating from approximately 2.5 stars to 4.5 stars since using AddMe Reviews. This has lead to their current Google Review count to over 250 since beginning work with AddMe Reviews.

First National Review Stars

First National Review Score

First National Review Count


Customer Testimonial

“Matt and the team at addme reviews are great. Always happy to answer questions and helped us set up or review system.”

Patrice Hayton

First National Real Estate Cairns Central


AddMe Can Help Your Business

AddMe Reviews can help any business improve their online reviews with our easy to used platform. The AddMe Reviews dashboard is simple and gives users the opportunity to request reviews easily from customers. If you wanted to see the software in action, request a demo by clicking on the button below.

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