Reviews Case Study: Alan Mance
Multi franchise dealer group, Alan Mance, were seeking a competitive advantage to attract more customers to their dealers. Alan Mance operates across multiple auto brands and needed reviews to help elevate the dealerships to the next level.
Summary of Results
500%
Increased their organic traffic across the dealer network in the first few months
400%
Improvement in review volume achieved over an initial 4 month period
150+
New reviews gathered across some of their dealer stores
The Client
Alan Mance lacked an online reviews presence on the web. They had previously found that the most effective way to grow their online reviews was to ask their customers for feedback on the popular review sites Google and Facebook. To successfully manage online reviews it’s important to have a plan to manage and gather meaningful reviews.
Our research suggested that 78% of customers were reading online reviews before engaging with the business for auto dealers. The group lacked online reviews so needed a boost to help show potential customers that they were a great business to visit.
Alan Mance chose AddMe Reviews to help improve their review collection & management process.
The Challenge
Alan Mance faced the following challenges related to collecting and managing their online reviews:
- No automation made manually asking each customer difficult
- No system to help manage poor reviews
- No ability to show off their reviews on their website
- No central reporting for all reviews and dealers
The Keys To Their Success
- Embedding the review requests at the end of the sales process
- Give customers a link to a review page in thank you documents
- Using a simple platform to collect & manage all their reviews
- Directing customers to leave reviews on their chosen platforms (Google & Facebook)
Final Results
Since AddMe began working with the team at Alan Mance, they have been able to increase their review volume significantly. In just the first 4 months of using the AddMe Reviews platform, Alan Mance grew their review volume by 400%. This has also lead to several stores gathering 150+ new reviews.
They have increased their organic traffic across their dealer network by over 500% in just a few months. This increase could be attributed to a strong improvement in their overall online profile and increased number of Google reviews.
500%
Increased their organic traffic across the dealer network in the first few months
400%
Improvement in review volume achieved over an initial 4 month period
150+
New reviews gathered across some of their dealer stores
AddMe Reviews Can Help Your Business
Online business reviews can certainly lead to success in today’s digital world and this form of word of mouth marketing is beginning to become vital for business growth. AddMe Reviews can help businesses of all sizes achieve great results regarding their online reviews. If you are interested in seeing the platform firsthand can click the button below to start a 14 day trial.
