Free Tools to Help You Manage Your Social Media Accounts More Effectively
Posted on March 14, 2014
You run a small business. You don't have time to use social media in the traditional manner, but you know the advantages it can offer to you, especially in the form of inexpensive marketing. How can you maximize your earnings while minimizing the amount of time you have to spend marketing through social media? These free tools can help you to do just that.
If you have not used it yet Mention is a must-have. It's easy to use, and captures many "mentions" of you online. It was developed to be a better version of Google Alerts and it works just like that. It has a clean interface and settings you can modify to create a scenario based on your needs. It's job is to identify online mentions, but it also monitors them in your spam folder.
You'll find this tool used heavily in social media because it is so important. When you don't want a long URL to clog up your space, simply pop the URL of the link you want people to click into Bit.ly and it shortens it for you. It is free to use and lets you to shorten and share links on multiple Twitter accounts.
A third must-have tool is Buffer, which may be the easiest way to Tweet. You schedule your Tweets to be made whenever you want them to go out, often throughout the day, so you can target a larger audience without devoting as much time to the process. This way, your followers are not getting 20 Tweets from you in just one hour but rather spread out over the day.
Another tool to invest in is a type of Twitter management device called HootSuite. If you have less than five social profiles to manage, you can use the free plan. Unlimited access is still affordable, though. HootSuite simply lets you manage all of your Tweets more effectively, saving you time.
This is a unique platform. It works by dropping interesting contest into a dashboard format. There, you can easily read or scan the information to grab the most important information for you. Then, you can share it across your social media platforms. When you are providing advice or interesting news to your followers, Swayy makes this easy to do without a large time commitment.
You know the importance of photos and with Compfight, you'll have no trouble sharing them. The problem is good pictures can cost a significant amount of money. With Compfight, the device works to search find Flickr's photos to find the best options for commercial use.
Another application to check out is Triberr. It allows you, as the user, to join a tribe. These tribes are all people who are like minded bloggers, or those that share something in common with you. You plug in your RSS feed and the tribe will work with you to help promote your Tweets (they share your Tweets to their followers.) It saves you time and automates some of the process.
If you are looking for another desktop management tool for Twitter, TweetDeck is the route to take. It is a lot like HootSuite, but lets you send longer messages. It will automatically shorten links for you and gives you an easy-to-use format. The system is easy to use, with columns that make it easy for you to organize your content and Tweet various messages.
Another application worth using is Tagboard. It helps to monitor keywords, including hashtags, across various social media channels. With this tool, you can watch conversations that use that hashtag. In short, it saves you time, helps you with content curation and brand monitoring.
In this day and age, you can't afford to ignore social media. Social media can help you build your brand and increase engagement. Finding ways to be more efficient with social media, among other tasks, will help you get more things done with less effort.
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