Online Local Business Directories Drawing Companies Away From Traditional Print Directories
Posted on July 18, 2014
How often do we really pick up the big yellow book to look for business services? If you only bring the Yellow Pages inside the house on the off-chance that you'll need to look up a business in an emergency when you can't use your smartphone, tablet or laptop, you aren't the only person.
Consumers across the nation are taking advantage of mobile devices to locate restaurants, attorneys, contractors, wedding photographers and a host of other industries right at their typing fingertips. In a 2011 study conducted by Google and Ipsos OX, 95% of people have used their smartphone to conduct local business searches with 88% taking some form of action the same day based on the information.
Yet no person wants to spend half their day searching for information on each individual business. To cut down on the amount of time spent online, consumers are turning to local business directories. These online directories bring companies together with unique, searchable tools so consumers can find the right one that matches their search parameters. They can now search for companies by location, experience, services, credentials, memberships and a host of other search factors to help them make a decision.
These directories are a big advantage to small businesses and new SEO companies. They can now compete with larger, more well-known companies by becoming listed on the same page. This tactic increases their visibility and the chances of acquiring more consumers knocking at their business doors. They can also list the most important aspects of their business to immediately capture a consumer's attention, highlighting the best features about their business upfront so consumers can make a decision quickly.
Online Local Directories Becoming Sophisticated
What online local directories wish to offer to consumers is to take search-engine algorithms and PageRank out of the equation and instead feature the business first. Organic searches bring up the same companies repeatedly due to the volume of web traffic that business receives. Unfortunately, it does not denote that the business has good services. All it shows is that it is the most popular search phrase going on across the Web.
Online local directories place every company on the same marketing field. People can normally search by service or product category, then narrow their search by the closest business to their location, the list of services offered, and other available information. Client reviews may also be available so consumers get a clearer perspective of how the business has satisfied past clients and how they handle complaints.
Complete, Accurate Information on Local Directories Paramount For Success
With such a viable marketing option found in local directories, small businesses and new SEO companies need to offer the right information on local business directories to receive positive results. Some companies make the mistake of only providing the barest outline of services, a website URL or merely a telephone number. In a 2010 report from TMP Directional Marketing, 17% of people become dissatisfied performing local searches because of incomplete information as one in three people will abandon their searches.
Using online local business directories to their fullest potential greatly increases a company's online presence and branding. They are designed to allow a company to place more information on the page without limiting ad space, much like the Yellow Pages of the past, as a company can provide a more enjoyable search experience to the consumer that will result in a conversion and sale.
Online local business directories are the new Yellow Pages of today. Any small business can reap in the benefits by getting themselves listed on as many reputable online directories they can find to spread their exposure.
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