Subscribe to our mailing list

* indicates required

Online Local Business Directories Drawing Companies Away From Traditional Print Directories

Posted on July 18, 2014

How often do we really pick up the big yellow book to look for business services? If you only bring the Yellow Pages inside the house on the off-chance that you'll need to look up a business in an emergency when you can't use your smartphone, tablet or laptop, you aren't the only person.

Consumers across the nation are taking advantage of mobile devices to locate restaurants, attorneys, contractors, wedding photographers and a host of other industries right at their typing fingertips. In a 2011 study conducted by Google and Ipsos OX, 95% of people have used their smartphone to conduct local business searches with 88% taking some form of action the same day based on the information.

Yet no person wants to spend half their day searching for information on each individual business. To cut down on the amount of time spent online, consumers are turning to local business directories. These online directories bring companies together with unique, searchable tools so consumers can find the right one that matches their search parameters. They can now search for companies by location, experience, services, credentials, memberships and a host of other search factors to help them make a decision.

These directories are a big advantage to small businesses and new SEO companies. They can now compete with larger, more well-known companies by becoming listed on the same page. This tactic increases their visibility and the chances of acquiring more consumers knocking at their business doors. They can also list the most important aspects of their business to immediately capture a consumer's attention, highlighting the best features about their business upfront so consumers can make a decision quickly.

Online Local Directories Becoming Sophisticated

What online local directories wish to offer to consumers is to take search-engine algorithms and PageRank out of the equation and instead feature the business first. Organic searches bring up the same companies repeatedly due to the volume of web traffic that business receives. Unfortunately, it does not denote that the business has good services. All it shows is that it is the most popular search phrase going on across the Web.

Online local directories place every company on the same marketing field. People can normally search by service or product category, then narrow their search by the closest business to their location, the list of services offered, and other available information. Client reviews may also be available so consumers get a clearer perspective of how the business has satisfied past clients and how they handle complaints.

Complete, Accurate Information on Local Directories Paramount For Success

With such a viable marketing option found in local directories, small businesses and new SEO companies need to offer the right information on local business directories to receive positive results. Some companies make the mistake of only providing the barest outline of services, a website URL or merely a telephone number. In a 2010 report from TMP Directional Marketing, 17% of people become dissatisfied performing local searches because of incomplete information as one in three people will abandon their searches.

Using online local business directories to their fullest potential greatly increases a company's online presence and branding. They are designed to allow a company to place more information on the page without limiting ad space, much like the Yellow Pages of the past, as a company can provide a more enjoyable search experience to the consumer that will result in a conversion and sale.

Online local business directories are the new Yellow Pages of today. Any small business can reap in the benefits by getting themselves listed on as many reputable online directories they can find to spread their exposure.

Bitcoin Mining Made Easy and Affordable!

We are proud to introduce, the newest service offering from Trellian. As you may know, Bitcoin is the hottest crypto-currency to take the world by storm. If you have ever thought about investing in Bitcoins, but never had the hardware or know-how to do it, now you can with HostedHash.

HostedHash is a platform that allows investors to mine Bitcoins by virtually "renting" our Bitcoin-optimized hardware and resources without having to spend a fortune. Bitcoin experts understand how complex and expensive it can be to properly set up and maintain a BitCoin mining rig. Now, you don't have to worry about that. All you have to do is sign up for one of our plans and sit back while we do all the heavy lifting for you.

Check it out:

Get Your Site Listed in the AddMe Business Directory!

Looking for a cost-effective way to promote your Internet business? A listing in the AddMe Business Directory is a great way for companies of all sizes to increase their exposure online! Below are some of the benefits that come with each listing:
  • Business description, logo, and/or images
  • Business address featuring Google Maps
  • Business phone and email
  • Direct SEO-friendly link to your site
  • Customers can contact you directly from our site
  • More features coming soon...
There has never been a better time to start promoting your business online. Get your business listed in our directory for as little as $20* per year.

* Rates may change at any time in the future without notice. This is the current rate as of this posting.

A Good Alternative to PPC and SEO Traffic

Let's face it. PPC and SEO traffic can get downright expensive or too time-consuming for a beginner to manage properly. So, what else can you do? Sure, there are plenty of cheap traffic providers out there, but they don't provide quality targeted traffic! If we have your attention so far, then keep reading. The type of traffic we're offering is called Direct Navigation Traffic. This type of traffic has been around for quite some time, but most people have never heard of it because it has never gone mainstream. Now it's available to the general public through our Trellian Direct Search Network.

Trellian DSN offers these benefits:
  • Save time - No ad copy necessary
  • Get real targeted visitors to your website
  • Our network delivers over 200 million unique visitors per month
  • Lower your marketing cost by up to 70% vs PPC
  • Improve your online conversion rate
Sign up for a FREE account at Trellian DSN, or you can learn more about Direct Navigation Traffic here.

About the Author

Steve Baik is the manager of AddMe. He can help you answer any questions you may have in regards to SEO, Internet marketing or buying targeted traffic. Feel free to contact Steve should you have any questions or suggestions.


blog comments powered by Disqus Domain Registrar, Marketplace and Revenue Optimizer